HOT TAKE: YOUR A.I. WINS ARE LOSSES IF YOU...

This is my first post here so it's not directed at anybody here, but this problem is spreading like a virus in other groups, so figured it would be good to share here too. If you’re charging $12 for a video ad that the same brand was paying $1,000 for that is not a win. It’s bad business. You’re working for less than minimum wage and thinking you’re winning because Veo 3 Fast generations are 0 Credits right now on Ultra?

I’m getting tired of seeing people charge 4% of the value a client was already paying another vendor or service where the poster is creating a better and faster and more robust custom solution and posting it as a win. Especially in the multiple situations where the business had an emergency I’ve read about.

If your clients were paying $89,000 and you only charged them $3,360, that’s a 96% loss. You gave away over $85K.

If your client had a business altering emergency and was going to pay $60,000 to another vendor who was going to take 6 weeks to get them up and running and you solved their problem in 1 day and only charged them $350, that is not a win. You lost over $60,000 because time is money in business and they would have paid more than $60,000 to do it at an expedited pace.

The HUGE DISCONNECT is that with most of these AI automation “wins”, people are charging for THEIR TIME or THEIR COSTS instead of charging for the VALUE TO THE BUSINESS.

If you can build better and faster automated AI solutions for a business that is making tens of thousands of dollars per month or per week or per day or even per hour and you can save them time versus their current solution or competing bids, YOU CAN CHARGE MORE, NOT LESS than others.

BOTTOM LINE: WE NEED TO CHARGE MORE! FULL STOP.

Go out there with some confidence of your work and add one to two zeros to your prices and when your first client says yes at the new price, you’ve just 10X’ed or 100X’ed your income doing the same exact work.

And I’m not immune to this. I was originally only going to charge $250 for my commercial platform because we were new and “my competition” was charging less even though we have a superior product. However, I would have lost money on every deal just to be competitive to chase a price sensitive buyer.

One thing I know from experience: cheap clients come out expensive. And that’s bad business. So before launch, we raised the regular price to $10,000 and now have a higher caliber of client and yet some businesses still think we are too cheap to be taken seriously.

If you’re in a country where $12 is a lot of money, that means $12,000 is life changing so why not charge the $12,000 since there are millions of US businesses willing to pay it?

If you feel some kind of way about this post, good. If you feel insulted, go look yourself in the mirror and ask yourself why you’re about to defend YOU making less money.

You can choose to race to the bottom of a bottomless pit or soar up into blue sky. Your choice.

With that said, tell me why I’m wrong.

Best,

Gregory

P.S. If your rebuttal has something to do with you being on Fiverr and other people charge less, then get off Fiverr! Create your own web site, learn some marketing and sales skills, and go rustle up your own clients.

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