Today on The Strategist’s Workshop, I'm putting a real Gogo Marketing decision on the table. I'm getting ready to advertise my new monthly Stop Wasting Money on Marketing Strategy Lab. Do I start with Meta Ads or Google Ads? Instead of telling you what I think the answer is, I'm going to show you how I pressure-test the decision before I spend the money. We'll run a Premortem, identify the assumptions underneath the decision, establish our tripwires, and then I'm turning a completely clean Gemini agent loose on the idea. It knows nothing about me or Gogo. Its job is to attack my decision. Then I'll decide whether it's right. This is going to be much more hands-on than a typical Workshop. Bring something to take notes with because you'll leave with a process you can use to pressure-test your own next marketing investment. The Strategist’s Workshop is FREE and LIVE today at 1:00 PM Pacific inside The Foundation Factor. Bring your questions. We'll have live Q&A afterward. You can do this. Build. Grow. Own.

Before you build the website, run the ads, start posting, or spend money on another tool, there's a more important question: What are you trying to accomplish? That's the heart of today's Strategist's Workshop, and it fits perfectly with Before You Build It. We talked about the foundational questions every business needs to answer: What are you trying to accomplish? What needs to be sold? Who needs to buy it? Why should they choose you? What's standing in the way? Then comes the part people often miss: your website and marketing have to execute those answers. And before you bet your time and money on them, pressure-test them. Ask what would happen if your assumptions were wrong. That's the Foundation Factor in action. Foundation first. Execution second. The S2E10 replay is now available in The Strategist's Workshop classroom.

The Before You Build It audiobook is officially live in the Companion Classroom. If you’d rather listen than read, you can now hear the complete book in my own voice, the way I intended it to be heard. You can stream the audiobook directly from the BYBI Companion + Audiobook classroom, or download the complete MP3 and take it with you. Listen in the car. On a walk. At the gym. Between meetings. Wherever you have a little time to think about what you're building and why. And because it lives inside the Companion Classroom, when something catches your attention, you can go deeper with the videos, exercises, and supporting material already waiting for you. Before You Build It was always meant to be more than a book. Now you can take it with you. 🎧 Head over to the BYBI Companion + Audiobook classroom and start listening.

I spent nearly a year marketing to an audience I thought I understood. Then I dug into the data and discovered the people I had been explicitly targeting represented barely 10% of the audience I should have been talking to. That was an expensive lesson in missed opportunity. In today’s Strategist’s Workshop, Season 2 Episode 9, I talk about what happened when I changed the message, why data and intelligence are two very different things, and why even good data can lead you to the wrong conclusion if you don’t understand the context behind it. I also get into AI, market research, a lesson I learned analyzing international trade data, and why one of the most valuable questions you can ask yourself is: “How do I know?” The replay is ready now, and I’ve included the complete slide deck from today’s Workshop at the bottom of the page. If you missed it live, go check it out. Maybe I can save you the year I lost. #TheStrategistsWorkshop #TheFoundationFactor #BeforeYouBuildIt #MarketingStrategy #SkoolCommunity

Today’s Strategist’s Workshop was a good one. We tackled a question every serious business owner should eventually ask: Do I understand my own value clearly enough to communicate it simply? From AI and research to the Fire Triangle, websites, commerce, growth, analytics, and intelligence, we followed what happens when you put clarity first and let technology serve the strategy instead of determining it. We also worked through this week’s Builder’s Challenge and a Premortem question worth spending some time with. The full replay is now available for Premium members inside The Strategist’s Workshop classroom. If you’re a Free member, you can upgrade to Premium to unlock this episode, the complete Workshop replay archive, Before You Build It, the Companion Classroom, and the growing Foundation Factor resources. And remember, The Strategist’s Workshop is free to attend live every Tuesday at 1 PM Pacific. See you next Tuesday. You can do this. Build. Grow. Own.