Ok HuRU Crew… let’s talk about the thing we all know we should do... and sometimes avoid like it’s a surprise phone call from an unknown number 😅 Outreach. Calling all community connectors, business builders, networkers, and professional conversation starters: this is your moment. Because behind every collaboration, client, friendship, opportunity, and “how did we even meet?” story… there was one brave human who sent the first message. Outreach isn’t magic. It’s not slick scripts or perfect timing. It’s just deciding to be a normal human and say hello — consistently. And yet... we’ve all stared at a blinking cursor thinking: 👉 “Is this weird?” 👉 “Do I sound salesy?” 👉 “Should I rewrite this for the 9th time?” So let’s normalize the awkward and learn from each other. What’s your top outreach move? Your secret sauce? Your “this actually works and doesn’t feel gross” strategy? Drop it below. Help the rest of the crew send the message they’ve been overthinking all week 💬 What’s your outreach weapon of choice? A) Personalized DMs (thoughtful sniper mode) B) Comment-first engagement (slow burn rapport) C) Voice/video messages (high risk, high charm) D) In-person conversations (raw, unfiltered, no escape) E) Something totally different (but since you asked nicely, I'll tell you) Bonus: which one makes you sweat a little — and why? Let’s make outreach less scary and a lot more fun. 🚀

OK now... hello my funny, fantastic, extra-special, wonderful, super-sparkly HuRUs! I have been traveling the lands sharing the HuRU Crew story far and wide... and as a result, I haven't been as perfectly present in here as I normally am. This past week, I have been hanging out with Goose and a bunch of other super cool community peeps at Skool IRLs. First up was co-hosting the event here in Los Angeles last Saturday and Sunday... then it was a quick jaunt over to Phoenix, Arizona (Scottsdale actually) to co-host that event with my good friends Dr. Stephen and Jamie. Tomorrow one more stop down in San Diego to wrap up the trifecta. Enough about that for now and more to come later. But it has come to my attention with some new HuRUs in the house that maybe we should do a quick story about what the heck a HuRU is anyway. This is a great question @Krista Melanson, thank you for asking. So.... Away we Goooo! It all started with something my friend, Dr. Stephen (yep the same one mentioned above) — a fellow community builder — once said about how to create truly great communities. He shared that “your members should feel like they’re sitting in your living room — you’re the host, not some kind of guru.” That line stuck with me. Because honestly, who wants to hang out with a guru anyway? So I thought — don’t be a guru… be a host who maybe knows some stuff. Not a GURU, but a HuRU. And just like that, the idea expanded. Because what happens when you invite people into your “living room”? You meet nice people. You make friends. You share stories. You learn a little, laugh a lot, and help each other grow. And you build COOL Communities! And naturally, when people meet for the first time, the question always comes up: “Hu R U?” So there you have it — HuRU in its full double entendre glory. And naturally all the silly HuRU "Dr. Seuss Style" rhyming was just a natural by-product. Now that you’re here, welcome to the Crew. Pull up a seat, grab your favorite drink, and tell us (if you haven’t already) — or even if you have —

I love celebrating other people’s wins - it’s contagious joy. 🙌 👉 What’s something you’d love us to cheer you on for?

Great news from @Ethan Simons and @Andy Monroe, the event management rockstars from Bullish Events who are working hard behind the scenes with Goose and the Skool IRL team... Our Skool IRL: LA venue has been locked in! We're heading to DTLA for Day 1 of this event on October 4th! Our venue is right around the corner from the Staples Center and LA Convention Center! Plan on arriving there at 11am, and we'll jump right in! To get the exact address, lock in your tickets in the classroom (in the Skool IRL: LA community) Remember, VIP day will be at SKOOL HQ the following day, October 5th. During VIP day we will work with our co-hosts and dive into your business constraints... You don't want to miss this 🤩 Check out the venue tho 👀 Formal co-host announcements coming soon... (like maybe even tomorrow kinda soon!)

That's it... that's the post. Who's psyched??