That sounds obvious, but this is where feedback often falls down. We speak to a player after training. We explain what we saw. They nod. Then a week later neither coach nor player can remember exactly what was agreed. The problem is not always the quality of the conversation. It is what happens after it. I have been building the feedback process in CoachCraft around four simple questions: What did I observe? Why does it matter? What should the player focus on next? When will we review it again? From there, coaches can record the feedback, add a video clip, see whether the player has acknowledged it, create a goal from it and return to it later. That gives both coach and player something concrete to work from. For me, that is the important part. Feedback should not live as a comment from Tuesday night. It should become part of the development process. How do you currently make sure feedback actually gets followed up in your environment?