I have built my vintage furniture business up over the past 3 years here in New Zealand and it has become more than selling for me. So much of what I do is based on peoples memories and values - I've lost count how many people come into my space and talk about pieces that remind them of their childhood or a loved one. Equally they talk about being conscious consumers - not buying modern rubbish that costs more and is usually crap quality. The thing I have understood over time is that with my customers being 85% female, that they are more open to asking questions and sharing their emotions around the purchase, something that I have been able to utilise to grow a very loyal following in person. (Luckily I am an empath due to my mums wonderful influence so open to connect on these more emotional layers). By listening to them I realise there was a huge gap for women that are practical but have no outlet or support, there are plenty of mens sheds etc but little for women. Hence I started in person workshops that were all women bar one guy and they share openly. They want to get away from life, have something for them, use powertools, create and build confidence. Thats what my Skool is solving. I only have 5-6 people in my classes and then I have 5/6 in my members class - I don't want any more as it won't be so connected and the value will be lost. This is what I have learned from Sam Ovens, 'do the unscalable to create scale'. These in person classes have been a testing ground to develop my vision for my community and be able to reach people through New Zealand and the world. 'Welcome to The Restoration Room - For people who love vintage furniture and want a place to learn, try new techniques, share progress, and build confidence along the way.' I release two weekly short lessons each Sunday so that my members can do easy fixes in their own time and space. Over time I see the community submitting their pieces and challenges so that we can collectively learn together which will create natural engagement and transformation.