@Joseph Weaver Great question! For me, the next question would be something to the effect, “How is that challenge affecting you right now?” I ask that because I don't just want to know what the problem is. I want to understand what the problem is actually costing them, emotionally, financially, professionally, or personally. Sometimes people will tell you the surface-level challenge, but when you give them space to talk, you discover there's something much deeper underneath it. For example, someone might say, I'm struggling to grow my business, but the real challenge might be that they're overwhelmed, don't know where to start, lack confidence, or have tried so many things that they no longer trust another solution. That's why I believe the conversation has to come before the presentation and if you listen long enough, and people will often tell you exactly what they need. And you're absolutely right, the system should support the relationship, never replace it. Now let me turn the question back to you, once someone has shared their challenge and you’ve uncovered how it’s truly affecting them, what question do you ask to help them discover for themselves that a solution is possible?