A big welcome to the new coaches who've joined this week. Really glad you're here. Here's the question I start with whenever I work with a coach: Ten years from now, one of the young people you coach this season is grown up. Someone asks them about their grassroots football. What do you hope they say about you? Not the results. Not the league table. You. When coaches answer this honestly, it almost always comes back to three things: they felt safe, they felt like they mattered, and they loved coming. The useful part is that all three get built in small moments, not big team talks. Try watching for these at your next session: • The first thirty seconds. Who gets greeted by name when they arrive, and who just drifts in? • Who gets the jobs. Cones, bibs, captain's armband. Is it the same few every week, or shared around? • The moment after a mistake. What's the first thing you say, and what does your face do? Those three moments are where your ten-year answer is being written right now, every week. This is the exact question we open the Ethos Foundations course with inside The Dressing Room, because everything else builds from it. Coaches write their answer down in week one and keep coming back to it as they go. Your turn: tell me what age group you coach, and finish this sentence in the comments 👇 "In ten years, I hope they say I…"