One of the biggest mistakes I see creators make is using TikTok or Instagram favourites as their research system. I used to do it too. I'd save hundreds of videos thinking, "I'll come back to this later." Then later arrived. And I spent more time searching through my saved videos than actually creating content. 𝐀 𝐁𝐞𝐭𝐭𝐞𝐫 𝐖𝐚𝐲 When you're doing content research, treat it like a business activity, not casual scrolling. Create a simple spreadsheet with columns like: Link Views Comments Hook Why It Worked Video URL What To Look For Don't just save the video. Study it. Record: ✅ Number of views ✅ Number of comments ✅ The opening hook ✅ The topic ✅ The emotion it triggered ✅ Why you think people watched ✅ Ideas for your own version 𝐓𝐡𝐞 𝐑𝐞𝐚𝐥 𝐁𝐞𝐧𝐞𝐟𝐢𝐭 𝐀𝐟𝐭𝐞𝐫 𝟓𝟎-𝟏𝟎𝟎 𝐯𝐢𝐝𝐞𝐨𝐬, 𝐩𝐚𝐭𝐭𝐞𝐫𝐧𝐬 𝐬𝐭𝐚𝐫𝐭 𝐚𝐩𝐩𝐞𝐚𝐫𝐢𝐧𝐠. You'll notice: - Certain hooks keep showing up - Certain topics get more engagement - Certain emotions get people commenting - Certain formats hold attention longer - 𝐓𝐡𝐚𝐭'𝐬 𝐰𝐡𝐞𝐧 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧 𝐠𝐞𝐭𝐬 𝐞𝐚𝐬𝐢𝐞𝐫. You're no longer guessing. You're building from proven data. 𝐌𝐲 𝐒𝐢𝐦𝐩𝐥𝐞 𝐑𝐮𝐥𝐞 Research first. Record it on the spreadsheet Then create. Because a spreadsheet full of proven ideas is far more valuable than 500 random videos buried in your favourites folder. Your future self will thank you every time you need a content idea and can find it in 30 seconds instead of scrolling for 30 minutes. I have attached a template for you 👇 Do you currently use favourites, folders, or a spreadsheet for your content research?

Try this soccer Bobble head prompt and post yours in the comments PROMPT Create an e-commerce studio photograph of a cheap mass-produced plastic soccer bobblehead toy inspired by the uploaded photo only in a very loose way. Use the person’s identity and exact face as a reference, but make the face more youthful with a broad friendly smile and chunky molded plastic hair. The toy must look physically photographed, not CGI or a 3D render. Oversized bobblehead head, comically huge, about 12x the tiny body. Simplified molded vinyl face with painted eyes, painted brows, molded smile, visible paint boundaries, tiny paint misalignment, subtle mold seam lines, injection-molded plastic texture, small scuffs, soft specular highlights. Molded plastic hair with chunky sculpted grooves, not individual strands. Front-facing three-quarter product angle, looking at camera. Tiny soccer-player body in a soccer kit inspired by [COUNTRY] colors. One foot beside a black-and-white soccer ball on a circular green soccer-field display base with a red rim. Photograph on a real football stadium pitch at early evening, shallow depth of field, even softbox lighting, crisp contact shadow beneath the base, centered clean product composition. Avoid premium resin statue, anime figurine, porcelain doll, realistic skin, detailed hair strands, perfect CGI, airbrushed fantasy collectible, or hyperreal character. Avoid all logos, brands, team kits, federation crests, tournament imagery, and recognizable jersey patterns. Ask me what country and then generate the image.

Greed / Gain These words make people think of getting more: - Free - Bonus - Profit - Save - Reward - Wealth - Bargain - Jackpot - Luxury - Extra - More - Gain Fear / Loss These words create urgency or fear of missing out: - Warning - Risk - Danger - Crisis - Avoid - Stop - Lost - Failure - Mistake - Threat - Urgent - Last chance Curiosity These words make people want to know more: - Secret - Hidden - Discover - Reveal - Unknown - Little-known - Insider - Unexpected - Shocking - Proven - What happens next Trust / Safety These words help people feel secure: - Proven - Safe - Reliable - Secure - Trusted - Guaranteed - Honest - Clear - Tested - Easy - Supported Desire / Excitement These words make things feel appealing and energetic: - Amazing - Irresistible - Stunning - Powerful - Epic - Transform - Boost - Unlock - Dream - Win - Upgrade - Best Anger / Frustration These can work when you are naming a problem people already feel: - Annoying - Broken - Frustrating - Toxic - Messy - Overpriced - Scam - Waste - Worst - Sick of it A simple way to use them is: - Emotion word + benefit + action - Example: “Discover a simple way to grow faster.” - Example: “Avoid this common mistake.” A useful rule is to match the word to the goal. Use greed words for offers, fear words for urgency, and curiosity words for hooks