I recently spoke with @Leonardo Gomes about the curriculum I have to create for one of the Universities I teach at; it's a 40 lesson course for Digital Marketing and Communications students in the final year of theyr undergrad. course, and I've been wondering if it's something which I could actually sell to people already working in Marketing. To give you an idea of the topics covered, there is some marketing relevant language and pronunciation (in particular acronyms because ROI is often pronounced as "ROY" here in Italy!) but we mostly look at case studies and discuss the relevance to them as marketing professionals and they have to present a lot, so it's more of a skills-based course than a language-specific course, if that makes sense? My question is, what kind of questions should I be asking people in order to research if there is a need for this kind of course?