Hey everyone, hope you're all doing well! I had a quick question about optimizing click-to-call conversion rates on landing pages. I've been focused mainly on lead generation over the past few months but recently decided to test a pay-per-call campaign. My Facebook metrics looked great, and the landing page functioned perfectly, but only 2% of clicks resulted in a call. Around 80% of clicks completed the qualifying quiz, so there was clear initial interest, but most dropped off at the final step. I even mention speaking with an agent in the video ad, so I’m surprised the call rate is this low. Not sure if this is just a traffic quality issue or something else. Would love to hear how you guys optimize for better conversion rates. Appreciate any insights, thanks!

Hey everyone, hope you’re all doing well! I’ve been in lead generation for a while now and have some experience with pay-per-call affiliate campaigns. I’m looking to take things to the next level by building out my own pay-per-call business. I’d really appreciate any insight on how to network effectively and connect with direct buyers across different verticals. My current strategy involves using Facebook ads to get lead buyers(which I’ve had success with in lead gen), and I’d like to leverage that for pay-per-call as well. I’m particularly interested in the insurance and home services spaces. While I know it’s relatively easy to connect with independent insurance agents buying small amounts of calls I think it would be hard to grow and would need a large buyer network but not sure how I would connect with larger buyers. Not sure if I should bother trying to build a network of independent agents or if there's a better solution. I am also potentially looking at other niches that could better suite what I am trying to do. Any advice, strategies, or networking tips would be incredibly helpful. Thanks in advance!

Hey Guys, I am just interested to know what a normal CVR for a Auto lead gen offer is. I am testing Auto offers and have tested around 80 ads and have now a couple good ones but the offer I am running too is converting at like 5% with a $9.6CPL and the second offer I tested converted at 30% but the pay-out was only averaging around $4-6 CPL.