I have a coaching program I sell through affiliates, but I am building my own client acquisition channel. I have been working on building an Ads Funnel. Ads -> Landing Page with VSL + testimonials -> Book a discovery call. I am wondering how likely it is to convert from cold traffic, reason being because of this "rule" of 7 hours (prospects need to spend 7 hours with my content before buying) What's your experience guys. I know it is a very generic question, but I guess, I am just trying to stay realistic on what to expect and also what else I can do to make sure it can convert. PS.: I have money to invest on Ads(even just test), not a problem, but of course I don't want to just burn cash out. PS 2: it is a 4k USD program.