If I could only give you one piece of sourcing advice, it would be this. When you are scanning leads on Amazon Canada, the very first filter you should set is Amazon out of stock. Every single time. No exceptions. Here is why. When Amazon is selling a product directly, they have basically infinite inventory. They control the listing. They set the price. And they win the Buy Box roughly 90% of the time. You are not going to out-compete Amazon on their own platform when they are actively selling the same product. I learned this the hard way back in 2022 when I was just getting started. I found what I thought was this amazing lead. Great margins on paper. I bought 20 units, sent them in, and then just sat there watching Amazon hold the Buy Box for weeks. My units collected dust in the warehouse while I paid storage fees. I think I ended up breaking even after everything, which honestly felt like a loss considering the time I put in. After that I made it a rule. If Amazon is on the listing and actively in stock, I move on. Period. There are thousands of other products where Amazon is NOT competing with you. Why would you pick a fight you are almost guaranteed to lose? Now there is one exception. If you have solid data showing Amazon is going out of stock soon or they tend to go in and out on that ASIN, that can actually be a great opportunity. But you need the data to back it up. Keepa is your best friend here. Look at the stock history, see if there is a pattern, and only then consider jumping in. For everyone just getting started, keep it simple. Filter for Amazon out of stock and focus your energy on leads where you actually have a shot at the Buy Box. You will save yourself so much time and money. This one filter alone probably saved me from dozens of bad buys over the last few years. And when you are doing $1.8M in total sales like I have since starting in July 2022, those saved bad buys add up to tens of thousands of dollars. What about you? Have you ever gotten burned buying a product where Amazon was the main seller? Or do you already filter them out? Drop your experience below.

Your first 6 months are going to be ugly. Low sales, confusing fees, gating issues, returns that make no sense. That's normal. The people who are crushing it at month 18 all had terrible first 6 months. They just didn't stop.

Hey Anthony - wondering which ones you've had luck with?

Most people source like they have amnesia. Every session starts from zero. New searches. New products. No memory of what they looked at last week. Then they wonder why they are stuck at the same revenue month after month. I did this for longer than I want to admit. And the fix was so simple it almost felt like cheating. TRACK EVERY LEAD. EVEN THE ONES YOU CANT SELL YET. Build a spreadsheet with the ASIN, the brand, where you found it, and why you passed on it. Was it gated? Too low ROI? Not enough sales? Write it down. Every single time. Next week when you source, check your list first. Prices change. Gating changes. That $30 product you passed on might be $45 now. The sellers doing $20K months are not finding new products every day. They are recycling their lead database and catching products when conditions change. I have about 2,300 lines in my lead database right now. I am gated in 80-90% of them. And I do not care. Because every lead I cannot sell today is a lead I might sell next year. One day you wake up ungated in a brand you added 8 months ago and you already have the data sitting there waiting for you. SOURCE ONE CATEGORY AT A TIME Here is another thing that changed my output overnight. Stop spraying across every category at once. Pick one. Go deep. You will develop an eye for what works in that category. What the price ranges look like. Which brands are resellable. Which ones are private label traps. Then move to the next one. Depth beats breadth every single time in Canadian OA. BUILD YOUR DATABASE LIKE A SOURCING SESSION I generally suggest building out your seller ID lists like they are sourcing sessions. You would source for an hour? Well, how about you source seller IDs for an hour instead. Take 20 storefronts from sellers you find on popular listings. Paste them into Keepa Product Finder. That filters down to around 1,000 listings. Then apply your filters: Amazon out of stock, price has not dropped more than 20% in 30 or 90 days, minimum buy box of $40.

[The Livestream is over but you can watch the whole lesson below!]