Why Substack is a Good Idea Right Now
Substack has emerged as a powerhouse platform for creators in 2025, blending newsletter publishing, community building, and monetization in a way that's attracting millions of users and significant investment. With rapid user growth, new features, and proven revenue potential, it's an ideal time to create and activate a Substack publication. Below, I'll break down the key reasons, backed by the latest stats, news, growth trends, and features. Follow me on substack please, need 10 followers to be able to go LIVE.. I want to master the platform and make a tutorial. I just opened an account. joeapfelbaum.substack.com 1. Explosive Growth and User Base Substack is experiencing unprecedented expansion, making it a fertile ground for new creators to tap into a large, engaged audience. - As of early 2025, Substack has surpassed 5 million paid subscriptions, a jump from 4 million in November 2024. This represents over 25% growth in just a few months. - The platform added 1 million paying subscribers in late 2024 and Q1 2025, pushing toward 6 million total. - Total active subscribers (free and paid) number in the tens of millions, creating a vibrant ecosystem where new publications can be discovered easily. - Creator success stories highlight this: One newsletter grew to 65,000 subscribers and $400,000 in annual revenue in under two years without ads. Another financial newsletter became the fastest-growing in its category, reaching 41,000 subscribers. - Retention is strong; one creator reported 91% retention after 90 days post-launch. - Analysis of 75,000 newsletters shows that consistent posting and quality content drive paid conversions, with top performers seeing steady S-curve or linear growth. This growth momentum rewards active creators: Publications with high engagement (e.g., open rates, clicks, referrals) get algorithmically boosted, appearing in other users' timelines for organic discovery. 2. Recent News and Market Position