@Paulo Costa, The Roaster appreciate you listening dude! Yeah I feel the authenticity piece would roll better than a bunch of chops and it is hecka slow to get into.

@Gus Gray killer points and detail dude, this is mad constructive and makes it easier to make use of. You’re a G!! I’m on it 🫡

@Tara Z go twin!

@Tara Z Let's gooo!

@Tara Z Unforch it's M&R for us. Mike & Rick. But twinning for sure! Our first digital mktg biz was called "Twincome" It's a cheat code to be born with your biz partner !!

Okay, for context we focus on building communities for tribal belonging since that's how humans are wired. So based on that filter... - your demographic is busy skool owners, your testimonials and your own story are students - different identities with different goals but both with time constraints so that's the real identity / positioning here - you have a pretty specific destination for what they can achieve - confident shirtless, I think this would be a better name than Fit Skool which sounds too similar to other coaches like yourself - your unique mechanism for what you do to achieve the result is Pareto Protocol so that is something to differentiate you from the rest but there's no explanation of what that means for them (people need certainty in the plan to see if they believe in themselves to achieve the result) - there's no enemy / values / beliefs that speak to who your tribe is made for (other than Skoolers with a penis and a tight schedule) - there's no path to get them the result you promise in 90 days - there's a 7 day plan and a Time Efficient Workout but it feels incomplete (which creates doubt in the subconscious) - your value stack sounds like stuff they get access to, not a transformational plan for them to follow to achieve the 90 day goal But congrats on the 794 members! You're doing enough right 🥳🤙