@Kenny Faulk Good question , a lot of people struggle with that at first. Paid leads can work, but yeah, they get expensive. What Iโve seen work better long-term is keeping it simple , things like referrals, being active in communities, and just reaching out consistently. Public records and scraping can work too, but they take time to get right and arenโt always consistent in the beginning. What kind of leads are you trying to get right now - buyers, sellers, or rentals?