I was recently featured in BoldJourney, and they asked me about my work, resilience, overwhelm, and some of the things I’ve learned along the way. Reading the finished interview, I realized how much of what I talked about is also why this space exists. I talked about making the world smaller when everything feels like too much, working with the capacity we actually have, and not building systems for some imaginary version of ourselves who has unlimited energy, perfect focus, and nothing unexpected happening. That woman does not exist. 😂 So if you’ve ever wondered a little more about the person behind the Operations Room, this is probably a pretty good introduction. I’m really proud of how it turned out. 🤍 I’ll drop the article below if you’d like to read it.

I realized I may not have personally welcomed everyone who has joined The Operations Room, so whether you joined yesterday or you’ve been quietly hanging out here for a while, welcome. I’m really glad you’re here. 😊 I’m shaping this into a place where we can bring real things we’re working through, support one another, and leave with a little more clarity, not another stream of content to keep up with. Introduce yourself below and tell us just one thing: What are you working on in your business right now?

I’ve been thinking about the business rules we follow because we believe we have to. For me, one of those rules was that I had to show up consistently on social media, play to the algorithms, and portray myself in a way that was always positive and palatable. Even when I shared a struggle, I thought I had to wrap it up with a positive lesson. But I’m realizing that the pressure to be palatable didn’t begin with social media. It’s a rule I’ve carried throughout much of my life. Business just gave that old rule a new justification. Now I’m experimenting with sharing when I genuinely want to share, keeping some things private, and building relationships in places that feel more like me. I feel better. I feel freer. Sometimes the business rules exhausting us are older life rules wearing professional clothes. What is one thing you believe you have to do to build your business—even though it doesn’t feel right or isn’t working? You don’t have to solve it today. Just name it. I’m also beginning to build a short, practical Classroom experience here in the Operations Room called Build It Your Way: A Breathing Room Reset. It will help you identify one business rule that is creating pressure, choose an alternative that fits you better, and test one small change in your business. This question is where we’re starting. If you respond below, you won’t just be joining the conversation, you’ll also be helping me shape this experience around what people are actually navigating.

👋 New here? Start with the quick Welcome lesson in the Classroom: Start Here: Welcome https://www.skool.com/the-operations-room-1828/classroom/15c38398?md=712b0652f46c4351923329597a99b7c6 I'm so glad you're here. If you're here, there's a good chance you're tired of feeling like you're carrying your business alone. Maybe you've been trying to keep up with algorithms, create endless content, learn every new tool, answer every email, and somehow still have energy left to serve your clients. I believe there's a different way. The Operations Room is a place for coaches and service providers who want to build calmer, more sustainable businesses through better systems, thoughtful AI, practical workflows, and genuine human connection. Around here, we believe in: 🤍 Presence over pressure. 🤍 Human to human. 🤍 Building a business that supports your life, not one that constantly asks for more of you. Start here: ✨ Introduce yourself in the comments and tell us: • Your name • Who you help • Where you're from • What's the biggest bottleneck in your business right now? Here's what you'll find inside: ✅ Practical systems and workflows ✅ AI that actually saves time ✅ Templates and checklists ✅ Behind-the-scenes business strategies ✅ Honest conversations with people who get it I'm so glad you're here. Let's build something that feels a little more human. Erin 🤍

This week I realized something uncomfortable. I wasn’t overwhelmed because I had too much to do. I was overwhelmed because I was trying to remember too much. Every follow-up. Every idea. Every client request. Every “don’t forget…” My brain had quietly become my business database. The problem is…our brains weren’t designed to store hundreds of open loops. They’re designed to solve problems. The more I relied on memory, the less mental space I had for creativity, strategy, and actually enjoying my work. So this week I started asking myself a different question: “How can I make my system remember this instead of me?” It’s a small shift, but it’s changing how I work. Instead of carrying everything around in my head, I’m slowly building a business that carries some of the weight for me. Today’s takeaway: If your brain is acting as your to-do list, your CRM, your notebook, and your reminder app… It’s probably working way harder than it needs to. 💬 What’s one thing you wish you could stop trying to remember?