I built this app in 20 minutes--it's amazing what we can do now! The point of this is to show potential patients the amount of money that they could save with DPC combined with Health Share compared to insurance. Some people need to see it to believe it. https://24-7-bot.harmonyopsfordpc.com/savings

What Niches Actually Work Well Inside Direct Primary Care — And Why One of the most common questions I get is: “What niches work best in DPC?” Men’s health. ADHD. Weight loss. Peptides. Hormone optimization. Longevity panels. The question isn’t whether these niches “sell.” The better question is: Do these niches align with the structural strengths of the DPC model? Because DPC is not just a pricing model. It’s an infrastructure model. Certain niches work exceptionally well inside DPC not because they are trendy — but because they require exactly what DPC is designed to deliver: - longitudinal oversight - rapid access - relationship continuity - flexible communication - high-trust decision making Let’s break down why some of these niches fit naturally inside DPC. 1. Men’s Health / Testosterone Optimization This works well inside DPC for one simple reason: It is longitudinal and requires nuance. Testosterone management is not a one-visit prescription event. It requires: - lab monitoring - dose adjustment - symptom interpretation - lifestyle integration - risk stratification In traditional insurance-based primary care, there is rarely time to do this well. Visits are short. Follow-up is fragmented. Messaging is inefficient. DPC solves that. When structured correctly, men’s health becomes: - predictable follow-up - scheduled labs - protocol-based monitoring - defined communication boundaries It fits the model — as long as capacity is engineered. 2. ADHD Management ADHD is another niche that aligns with DPC’s strengths. Why? Because ADHD care requires: - frequent check-ins - medication titration - behavioral discussion - rapid response for side effects - documentation consistency In traditional systems, these patients get lost in the shuffle. Refill friction creates frustration. Follow-up is delayed. In DPC, with structured refill cycles and defined boundaries, ADHD management becomes stable and predictable.

🔥 Capacity Is the Product Direct Primary Care is often described as an access model. It isn’t. It is a capacity model. And the sooner that distinction is understood, the sooner a DPC practice becomes stable, sustainable, and intellectually honest. In traditional insurance-based primary care, physician capacity is fragmented and obscured. The system absorbs inefficiency through layers of bureaucracy, referrals, billing friction, institutional policy, and administrative overhead. There is waste everywhere, but there is also buffering. DPC removes the waste. But it also removes the buffer. What remains is pure capacity. Your time. Your cognitive bandwidth. Your emotional energy. Your boundaries. When a physician launches a DPC clinic, they often ask: How many members can I support? The better question is: How much capacity do I actually have? These are not the same. Capacity is not simply the number of visits you can schedule in a week. Capacity is multi-dimensional and dynamic. It includes: Time Capacity The number of meaningful clinical interactions you can sustain without compressing visits or eroding depth. Cognitive Capacity The number of longitudinal patients you can track without mental spillover — the quiet accumulation of unfinished threads that follow you home. Emotional Capacity The amount of direct-access medicine you can provide before enthusiasm turns into obligation. Boundary Capacity The volume of texts, calls, and asynchronous clinical decisions you can absorb before they begin to create invisible workload. In a DPC model, these dimensions compound. Because in DPC, there is no dilution. There is no RVU-driven fragmentation. There is no system absorbing the overflow. There is no institutional latency to hide inefficiencies. The physician becomes the central processing unit of the system. If that processing unit is not engineered with intention, failure modes are not random. They are predictable. They look like: - Response-time anxiety - Gradual visit compression - The slow expansion of “quick questions” - Text fatigue that is difficult to name - Subtle resentment toward the very access you promised - Burnout inside a model that was supposed to prevent burnout

🚀 STOP GUESSING. START MEASURING. Most people approach their health emotionally. They feel tired → they try a supplement. They gain weight → they cut carbs. They hear about testosterone → they ask for it. That’s not strategy. That’s reaction. At FirstCall DPC, we were selected as one of the first clinics nationwide to launch Fullscript Journeys — and here’s why that matters: This isn’t just labs. It’s a structured optimization protocol. ✔ Comprehensive blood analysis ✔ Physician-level interpretation ✔ Personalized supplement roadmap ✔ Custom diet + training strategy ✔ 1-hour longevity consultation with me We measure first. Then we optimize. If you’re serious about performance, prevention, and long-term health — this is the starting line. Most people wait for symptoms. High performers build systems. If you want clarity instead of guessing, start here: 👉 us.fullscript.com/j/erik-petersen One hour of data-backed insight can change the next decade of your life. Let’s build intelligently.

This Costs $0 to Implement — and It’s Costing Clinics Millions Not To This is not about an awkward script your staff has to memorize. It’s not about SEO hacks. It’s not about some magical unicorn platform promising “innovation.” In the next 7 minutes, you can implement something today: - with the team you already have - with your current pay structure - with your existing software - without buying anything But first, a true story. The $1,800 Phone Call That Exposed Everything A woman named Victoria on our team needed blood work. So did her partner. She asked where to go. I referred her to two clinics—both existing clients. - Clinic #1: ~$250 for consult + labs - Clinic #2: ~$900 for essentially the same thing Naturally, she called the cheaper clinic first. Call #1: put on hold Call #2: put on hold Call #3: “Hey, you’ve put me on hold twice and hung up twice.” Obligatory apology. Placed on hold again. She hung up. You would too. Then she called the $900 clinic. Her call was answered on the second ring. Warm greeting. Focused attention. Genuine interest in helping. They talked for 15–20 minutes. She scheduled labs for both people on that call. 💳 $1,800 paid over the phone, across the country, to a stranger. Not because of price. Because of experience. What the $250 Clinic Actually Lost (Without Knowing) They didn’t just lose $500 in initial revenue. They lost: - two long-term patients - future memberships - referrals - goodwill - and possibly their reputation In today’s world, bad experiences ripple outward. Any friend who asks Victoria for a recommendation will be told: 👉 “Go to the $900 clinic.” 👉 “Avoid the cheaper one.” This couple is affluent and influential. That goodwill damage compounds quietly—and brutally. And if she wanted to? She could’ve left a negative review saying: “They don’t answer the phone. They’re rude.” She’d be telling the truth. “They Were Just Shopping Around” — Exactly Yes. They were shopping around.