👉 Question: From @Blue - "Do I always give to hop on a zoom call?" 👉 Answer: If you don't want to hop on a zoom call, why? Because at the end of the day, copywriting isn't this thing where you can sit behind a screen and make 6/7-figures by never talking to anyone. This is business, which is the field of learning how to communicate to people. So if you don't want to get on a zoom, then sure. SOME deals can be closed without it. But realistically, you should face your fears and get out of your comfort zone. Otherwise, you're not going to get super far

What fear of “over saturation” ACTUALLY means: People overestimating their competition and underestimating themselves. Most people half-ass everything they do. So just do better than them, and you win.🤷🏽‍♂️

The army taught me one of the most useful copywriting principles I know. While I was in the shooting range, A common saying I would hear a lot is: "Aim small, miss small” But what does that have to do with copywriting? 👉 Write for a specific avatar, rather than a general audience. 👈 If you have a clear description of the ideal buyer, And you also write specifically for him, You’ll naturally attract some of the broader audience too. It’s exactly like the shooting range. If you aim for the bullseye, you’ll often miss, But you’ll still be close to it. Whereas if you just try to hit the target, You’ll have a lot of bullets that you miss completely. “Aim small, miss small”