How does everybody go about managing lead nurturing when you have longer sales cycles with things like this? Obviously, follow up is incredibly important, but no one immediately turns around and buys a house in two days. Is speed to lead really something that is that much of a focus? I'm wondering because I'm in the process of building out some speed to lead systems, and I don't know if it's really worth the investment at this point in time. Without question, it's much more efficient being able to follow up and respond to an incoming lead, and even half an hour is incredible, but I'm curious to see what other people think and if it's something really worth investing into. The real foundation of this question is if it's worth it to do inbound, outbound, or maybe just rather lean on pre-purchased or sourced leads.

Hi all. I've been thinking a lot about this lately after someone asked how to work a large list of sellers without losing track of them. The problem isn't always volume. It's that the process gets disorganised and leads go cold before you've even followed up properly. Here's a simple system that should fix it: 1. Use Nimbus Maps or PropertyData to filter motivated sellers — properties sitting 60-90+ days on market are your highest intent leads. 2. Skip trace the leads using BatchData, REISkip or PrimeTracers 3. Export the list and have it flow automatically into a Google Sheet or CRM so every lead is tracked in one place. 4. Set up automated reminders and a follow-up sequence so no lead sits too long without a call, text or email. Most deals come after the 7th or 10th touchpoint. Almost nobody gets there manually. Automate the follow-up and you'll get more from the list you already have. Happy to chat through it if anyone wants a walkthrough 🙏

Hi all. A lot of property business owners I've spoken to have tested automation and felt like it didn't move the needle. It's almost never the tool. It's where they pointed it. Starting with back-end stuff like maintenance tracking, landlord reports and admin makes operations slightly cheaper. But it doesn't grow their business. The front end is where property businesses actually scale. Here's the framework, RACE: Reach — get in front of more landlords, vendors, or tenants Acquire — respond to enquiries fast enough to actually win the lead Close — follow up consistently until they book or sign Expand — keep existing landlords happy so they stay and refer others Slow response to an enquiry? Acquire problem. Losing landlords quietly? Expand problem. Both fixable. Hope this helps 🙏