A year ago, this all started on a run. I was trying to work through something in my own life, and I started asking questions about why we keep falling into the same patterns, why we believe things about ourselves that hold us back, and why sometimes we don't even realise those beliefs are making our decisions for us. That little question became AVA- a custom ChatGPT bot built on my frameworks. I had no big plan, no proof that anyone else needed it. Just an idea that I couldn't seem to let go of. I kept building, and within six weeks AVA was reaching people in six countries. The messages I've received since then have reminded me why I started. And last night, I was chosen as Minister of Product Development in the DMS community of over 1,500 members. A year ago, I wouldn't have dreamt of this. Now I'm on the brink of taking everything I've learned with AVA into something even bigger. Because here's what I've come to realise: recognising what's holding you back is only the beginning. What do you actually DO with that awareness? That's where LIV comes in. Helping you take those little moments of awareness and turn them into real changes in how you think, feel, choose and live. My dream has always been to create something practical. Something that doesn't just make you think differently for a moment, but helps you build a life that feels different. I'm incredibly proud of how far this little idea has come, and I honestly believe we're only getting started. If you'd like to get a sneak peek, complete your FREE HERO CODE assessment. You'll automatically be added to the waiting list. Comment AVA below and I'll send you the details or 👉 https://surinaj.com/ava-waitlist Funny how one question on a run can change the direction of your life.🚀

For the last six weeks, I've been learning what it really means to be honest with yourself. I haven't told many people what I've been doing. And I most certainly haven't been "living the life I love," which is the whole reason I started this business in the first place. I said no to every braai invite. I woke up before dark on weekends and went to bed late. But somewhere in those quiet early mornings, I saw the vision again. I went deep with AVA after I launched FACE too soon. That was a hard learning curve, but one I look back on now and know served me in more ways than I could see at the time. I had to get honest. About my business, my life, my decisions. I had to own every single one of them. My personal life was scrambled in the middle of it all, and I was carrying delayed trauma from a divorce I never really dealt with. I'd just focused on surviving. During that season I watched my own limiting beliefs go into high gear. Couple that with a launch that flopped, and I did what so many of us do. I started retracting. I started to hide. And we all know what that loop does. It was a hard season. But it was a season that served me far more than I realised while I was in it. Because here's what I learned. Being aware of your limiting beliefs is powerful, but awareness alone doesn't stop the loop. The pattern still fires every time you get triggered. I learned, really learned, how my own thoughts were creating the life I was living. And I went looking for a way to help my mind break the patterns underneath them. That's why I kept saying no to living the life I love. Because I realised I have to create that life first before I can live it. All I can tell you is that AVA 2.0 is what came out of all of this. She's almost ready, and I don't think I've ever been prouder of anything I've made. When I open her on Monday, it's only to the people in this community. She's not going public yet. I want to put her in the hands of the people who've already met AVA 1.0 first. The ones who've been brave enough to do this work with me.

I am very excited to be sharing with you the FACE FRAMEWORK. Please watch below and register for Thursday's Mastermind if you want more info, or reach out to me personally. I have purposefully used my clone, because I am on the road and couldn't physically be here at 5pm, therefore, please see info on the FACE Framework below. FACE: https://www.surinaj.com/face Own your SPACE Masterclass: Register here: https://www.surinaj.com/ownit

I want to encourage you today. A year ago I never would have imagined I'll be waking up in a guest house, in Jeffery's Bay, ready for my first day at a Masterclass with fellow CEO's. It feels like I need to pinch myself to realize who I'm hanging out with. Fellow entrepreneurs who followed their dreams and hearts and put in the actions to own their lives completely! I'm honored today, humbled and incredibly grateful for this opportunity I get to share my vision with all of you. Major things are coming. Upgrades. Improvements for REAL AND LASTING transformation. On Monday I'll share the FACE FRAMEWORK offer with you. Stay on course with your dream. If you act from a place of ''this has to work'' you create from a state of lack and the signal you emit is rejection. If you create from a place of vision, you signal is embodying. It is only once you embody your identity, that true alignment takes place...and that is the moment when things start to fall into place!

I've posted a sneak peak on what to expect in the FACE Framework... I hope you are excited. I'm also re-evaluating the pricing and positioning structure of FACE because I know what this can do for you too. Go check it out, and let me know what you think below 👇😁 https://www.skool.com/surinaj-9674/classroom/6656f099?md=fcbd6410e6a1414cb550563cf27711fa