For the last six weeks, I've been learning what it really means to be honest with yourself. I haven't told many people what I've been doing. And I most certainly haven't been "living the life I love," which is the whole reason I started this business in the first place. I said no to every braai invite. I woke up before dark on weekends and went to bed late. But somewhere in those quiet early mornings, I saw the vision again. I went deep with AVA after I launched FACE too soon. That was a hard learning curve, but one I look back on now and know served me in more ways than I could see at the time. I had to get honest. About my business, my life, my decisions. I had to own every single one of them. My personal life was scrambled in the middle of it all, and I was carrying delayed trauma from a divorce I never really dealt with. I'd just focused on surviving. During that season I watched my own limiting beliefs go into high gear. Couple that with a launch that flopped, and I did what so many of us do. I started retracting. I started to hide. And we all know what that loop does. It was a hard season. But it was a season that served me far more than I realised while I was in it. Because here's what I learned. Being aware of your limiting beliefs is powerful, but awareness alone doesn't stop the loop. The pattern still fires every time you get triggered. I learned, really learned, how my own thoughts were creating the life I was living. And I went looking for a way to help my mind break the patterns underneath them. That's why I kept saying no to living the life I love. Because I realised I have to create that life first before I can live it. All I can tell you is that AVA 2.0 is what came out of all of this. She's almost ready, and I don't think I've ever been prouder of anything I've made. When I open her on Monday, it's only to the people in this community. She's not going public yet. I want to put her in the hands of the people who've already met AVA 1.0 first. The ones who've been brave enough to do this work with me.

I am very excited to be sharing with you the FACE FRAMEWORK. Please watch below and register for Thursday's Mastermind if you want more info, or reach out to me personally. I have purposefully used my clone, because I am on the road and couldn't physically be here at 5pm, therefore, please see info on the FACE Framework below. FACE: https://www.surinaj.com/face Own your SPACE Masterclass: Register here: https://www.surinaj.com/ownit

I want to encourage you today. A year ago I never would have imagined I'll be waking up in a guest house, in Jeffery's Bay, ready for my first day at a Masterclass with fellow CEO's. It feels like I need to pinch myself to realize who I'm hanging out with. Fellow entrepreneurs who followed their dreams and hearts and put in the actions to own their lives completely! I'm honored today, humbled and incredibly grateful for this opportunity I get to share my vision with all of you. Major things are coming. Upgrades. Improvements for REAL AND LASTING transformation. On Monday I'll share the FACE FRAMEWORK offer with you. Stay on course with your dream. If you act from a place of ''this has to work'' you create from a state of lack and the signal you emit is rejection. If you create from a place of vision, you signal is embodying. It is only once you embody your identity, that true alignment takes place...and that is the moment when things start to fall into place!

I've posted a sneak peak on what to expect in the FACE Framework... I hope you are excited. I'm also re-evaluating the pricing and positioning structure of FACE because I know what this can do for you too. Go check it out, and let me know what you think below 👇😁 https://www.skool.com/surinaj-9674/classroom/6656f099?md=fcbd6410e6a1414cb550563cf27711fa

You already know Ava. You've seen what she does. Some of you have experienced her firsthand, and you know that what she produces is unlike anything else out there because it's built from you. Your thinking. Your voice. Your beliefs. But here's what I haven't told you yet. Everything Ava does? It was never just about the mindset work. It was always pointing to something bigger. I've been working quietly in the background, and what I've built is something I call The Authentic Clone Method, powered by the FACE Framework. It's a system that takes everything Ava already extracts from you and uses it as the foundation to build a digital version of you that shows up, creates content, and serves your audience at scale... while you go live your life. Not a robot. Not a fake. Not another generic AI tool that sounds like everybody else. You. Multiplied. Your voice. Your brilliance. Your beliefs. Showing up in 10 places at once, while you protect your energy and your time. If you've been using Ava, the hardest part is already done. You just don't know it yet. The full reveal is happening on Wednesday, in my Masterclass 13 May at 7pm. PS: Even if you don't want to build your clone, Ava unlocks AUTHENTIC content creation with custom Claude Training in this next step too! REGISTER HERE: us06web.zoom.us/meeting/register/9_kHPfATRc2vWwmCUVgZbg (Link also in Classroom) You won't want to miss this. Stay.