So world builders, how has the week been? Let’s take notice of what’s shifted. What are some different perspectives you’ve picked up? What have you learned from your experiments? What’s going to be different moving forwards? Share below:

Today, WEDNESDAY (tomorrow for UK & USA!) there are 2 coaching calls happening with Dane - one at 10am UK/7pm UK Sydney and one at 5pm UK. (Go to the Calendar tab to save & join) If you can't make the call - check in! How did the first two days go? What's alive, what are you stuck with? Drop in your check-in below.

Volume Over Perfection. Why this matters There's a story in the book Art and Fear about a ceramics teacher who split his class in two. One half was told to produce one high quality piece. The other half was told to just produce as much work as possible. At the end of the semester, all the best work came from the volume group. What this means When we take the pressure off needing to be perfect or incredible, we get to just practice. We do the thing, we learn how to do it, and the more we make, the more likely we are to make something good. How to apply it The principle is simple: make something first. You can make it good later. Don't wait for the perfect idea or the perfect take. What's next That's the challenge here. Just make stuff and put it out there. It's allowed to be shit. It's allowed to be boring. Just get out there and make something.

Social media tells us to build a brand. But a brand is a corporate idea. It works for something like Mercedes-Benz because companies don't need to hold contradictions. You're different. You're a living person with different interests, experiences and perspectives. But you're not just building a brand, you're building a world. I heard a musician describe the moment he understood world-building. He walked into an art exhibition and wasn't that impressed until he stepped into a full reconstruction of an African grandmother's lounge room. The rugs. The record player. The typewriter with a sentence left unfinished. The colours. Even the smell. It instantly reminded him of his own grandmother's house. That's world-building. We're not trying to create a logo and a tagline. We're creating a world people can step into and immediately recognise. They understand the values, the culture and the way things work. WHAT CLARITY IS Clarity isn't just an idea. It's a signal. Your message isn't only what you teach. It's how you look, how you sound, the emotions you evoke and the world people experience when they encounter your work. You don't need to compete with Nike. Artists don't compete like Olympic runners. Nobody argues whether Björk is better than Kendrick Lamar because they're not doing the same thing. You have a perspective nobody else has lived. Your experiences, taste and way of seeing the world are unique. Clarity is self-knowledge. It's finding the details that capture your world. The colour of your grandmother's cushions. The music playing in the background. The small things that make your work unmistakably yours. HOW TO FIND IT Spend time with these questions. - What do I want people to feel when they engage with my work? - What cause would I dedicate my life to? - Who do I feel called to serve? - What hill would I die on? - What books, films and music shaped my worldview? - What values do the people in my world share? This isn't a one-week exercise.

OY! Hope you didn't think we were just going to learn some cool concepts, did you? The purpose of this course is for you to get practice. What the challenge actually is: post one video a day on the internet for 21 days. I know what you're thinking, that's a lot. It's not. We're not trying to go viral, we're not trying to win any kind of internet challenge. We just want one short video posted every single day for 21 days. I don't care if no one watches it. I don't care if it's not on brand. I don't care if you've done this before. Just post. The point is to practice the art of sharing our ideas, putting them out into the world, and letting go. If you're in, I want to hear it. Comment below: challenge accepted.