It’s easy to get caught up in marketing tactics: posting on social media, booking promos, tweaking ads, trying the next new thing. But tactics work best when they’re guided by an actual strategy. A simple way to think about marketing strategy is this: 👉 How do readers discover your books and what do you want them to do next? If you're feeling overwhelmed with your marketing, ask yourself these questions: - Who am I trying to reach right now? - Where do those readers already hang out? - What’s my primary goal this season. . . sales, list growth, reviews, visibility? - How does my current marketing strategy support that goal? You don’t need to do it all! You just need your concentrated, intentional efforts to point in the same direction.