I receive this book there's agreement between the members and I for the sales I am 40 percent

For everyone who's on the VIP Special Access Q&A Session - let's GOOOO! What are your "AHA"s!?! Let those who are NOT here see what they're missing (and record your biggest moments). VIP Day starts at 9:00am MST. Missed it? Grab Your Ticket to join us LIVE right here!!

@Ilana Golan earned their Prime Mover Award by hosting a powerful combination of a live event and challenge - both rooted in the 1-to-Many methods taught inside Prime Mover. With strategic delivery, clear messaging, and a high-converting offer, they earned back their investment in a major way. This milestone is proof that when you pair thoughtful structure with inspired action, big things happen. They didn’t just follow a framework - they built serious momentum. 🏆 Apply for the Prime Mover Award here: https://forms.gle/ThPJuZAPDXbQthsX7 Every approved winner gets a free digital award, and you’ll have the option to request a physical version after approval. Let’s go!

The brain is constantly trying to save energy. It rewards things that are easy to understand and avoids things that require too much thinking. This is called cognitive load. When people come across a brand, they instantly try to answer three silent questions: • What is this? • Is it relevant to me? • How do I get it? If the brain has to work too hard to answer those questions, it disconnects. Not because the brand is bad, but because confusion drains mental energy. That’s why people often ignore great businesses, not due to lack of value, but lack of clarity. The mind prefers simple, obvious paths. When a brand presents itself clearly, the brain feels safe, in control, and willing to move forward. This is why clarity beats persuasion. The easiest brand to understand usually becomes the brand people choose.

One of the hardest questions you'll ever answer as a business owner is this.. What is the core problem I actually solve? Not the surface problem. Not the symptom. The real one underneath everything else. Most people never get there. They describe what they do -- "I help people build funnels" or "I help coaches get clients" -- and stop at the first layer. Which means their messaging sounds like everyone else's. Because everyone else stopped at the first layer too. Here's a technique I picked up today that I think is genuinely useful. Start with any problem you solve. Just pick one. Doesn't have to be the most important one. Just one you're confident about. Then go upstream. Ask: what caused that problem? What's the problem that created this problem? Write it down. Then ask again. What caused that? Keep going as many iterations as you can until you genuinely can't go further. Then go back to your original problem and go downstream. Ask: what does this problem create? What's the new problem that this problem causes if it isn't solved? Write that down. Then ask again. What does that create? Keep going as many iterations as you can. Now do the same thing for two or three other problems you solve. Go upstream and downstream on each one. Here's what happens when you do this properly.. One problem keeps appearing in multiple chains. It shows up as an upstream cause of several different problems. It shows up as a downstream consequence of several others. It sits at the center of everything. That's your root. That's the real problem your business exists to solve. Not because you decided it was -- because the chains led you there independently. When you find it, your messaging changes completely. Because you're no longer describing a symptom. You're naming the thing underneath the symptoms that your ideal client has been feeling for years without being able to articulate it. When you put words to someone's unspoken problem before they do.. they stop scrolling.