A useful find from Reddit this week — and it perfectly explains why GEO is becoming non-optional for brands: 👉 Marketers are noticing that AI assistants now pull answers from entity-level signals, not from keyword-stuffed pages. Source: r/SEO thread on “AI replacing traditional ranking signals” (users report cases where brands with strong entity clarity outperform sites with stronger SEO). Quote from the thread: “Google’s system is still slow. But ChatGPT finds the brand with clean metadata + consistent external signals — even if its SEO is weaker.” (This is one of the more upvoted comments; discussion here: https://www.reddit.com/r/SEO/comments/1mry0cz/) Why this matters for all of us (and for VisibilityPro): - AI search no longer “ranks pages” — it matches entities. - Consistency (Wikidata, descriptions, citations, structured data) beats “more content”. - Brands with weak SEO but strong entity hygiene are suddenly visible in ChatGPT, Perplexity & Gemini. This is exactly the shift GEO (Generative Engine Optimization) is designed for. If your brand isn’t showing up in AI results, it’s rarely a “traffic” problem — it’s an entity clarity problem.