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SEO vs GEO — what’s the difference?
People keep mixing them up, but here’s the vibe: - SEO → playing the Google game. Keywords, backlinks, chasing page one. - GEO (Generative Engine Optimization) → making sure your brand pops up in AI answers (ChatGPT, Perplexity, Claude, Gemini, etc.). There’s no “rankings” here — it’s all about giving the models the right signals so they actually mention you. 👉 Example: On Google you’d type “best protein powder UK” and fight for that #1 spot. In AI search, someone just asks “Which protein powders are best for beginners?” — and if the model never heard of your brand, you’re invisible. So yeah: SEO is about ranking, GEO is about showing up.
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📢 New in the Classroom:
Check Your AI Visibility in 15 Minutes Heads up — we just added something useful to the Classroom tab! If you’re not sure how your brand shows up in tools like ChatGPT or Perplexity, start here. 🔍 AI Visibility Checklist is now live — and free. ✅ Go to the Classroom tab ✅ Open the checklist ✅ Follow a few simple steps ✅ Instantly see what AI knows about your brand (and what it doesn’t) Perfect if you’re just starting or want a fast self-audit. No fluff. No code. Just clarity. 📎 Go check it out → Classroom > AI Visibility Checklist Then come back and share what you learned!
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Welcome to Visibility Pro — You’re Early, and That Matters
This community is just getting started — and if you’re here now, you’re one of the early ones. Thank you for jumping in at this stage 🙌 We’re building the first space fully dedicated to AI Visibility — how brands, products, and people can be discovered and recommended by tools like ChatGPT, Perplexity, Claude, Gemini, and others. Here’s what’s coming: ✅ Deep-dive breakdowns of how AI tools “see” and describe brands ✅ Case studies from audits we (my agency - VisibilityPro) run — with real before/after results ✅ Tactics to improve your brand’s AI visibility, step-by-step ✅ Mini challenges (opt-in) to boost visibility in a week ✅ AMA threads — ask anything about AI search, tools, audits, etc. ✅ And later: tools, templates, and checklists to DIY or scale faster Why this matters now Most people still have no idea that AI search is a real thing. But it is — and it’s already driving leads, sales, and press for early adopters. If you learn how to show up well in AI systems before it’s mainstream, you get an unfair advantage. This group is for those of us who want to test, learn, and win before it gets noisy. 🎯 How to get the most out of this space: 1. Introduce yourself — share what you do and what you want from AI visibility 2. Post questions — the more specific, the better 3. Show your wins — share what worked or what you’re testing 4. Invite others — only if they’re a good fit (B2B, founders, marketers, etc.) Thanks again for being here early. Let’s build this together 💚 — Alëna
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🤖 Most People Don’t Even Know This Channel Exists
(But It’s Already Driving Sales for the Ones Who Do) You’ve heard of SEO. You’ve heard of social media. But there’s a new traffic channel — and almost no one’s talking about it yet. It’s called AI Visibility — your brand’s presence inside tools like ChatGPT, Claude, Gemini, Perplexity, and other AI search engines. These tools are becoming the default way people research, compare, and buy — and if your business isn’t mentioned, you’re missing the wave. While most founders are still thinking in terms of websites and ads, the early ones are quietly showing up inside AI tools — and getting inbound leads without spending on ads. Quick Example: We ran an AI visibility audit for a fast-growing SaaS brand. Here’s what we discovered: - ChatGPT could describe the company, but not the product features - Perplexity showed results from 2023 - Claude pulled in a competitor’s pricing instead (!) 3 weeks later — after structured optimization: ✅ Their product showed up properly in multiple tools ✅ They got 2 inbound leads via AI mentions ✅ They cut $3K/month in paid ads — and didn’t lose traffic 🚦 This matters if: - You run a digital product or service - You want qualified inbound traffic - You’re preparing to launch, fundraise or scale - You want to control what AI says about your brand 💬 Jump in Post in the comments: - What’s your product or company? - Have you ever checked what ChatGPT or Perplexity say about you? - What do you want these tools to say? We’re building the first community focused on AI-native visibility. Welcome — and let’s make your brand AI-recommended 💚
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What is AI SEO and why founders should care
Traditional SEO is about ranking on Google. AI SEO is about showing up in AI assistants like ChatGPT, Perplexity, Gemini, Claude. 🔎 Here’s the shift: When people ask, “What’s the best CRM for small business?” — they don’t get a list of links anymore. They get an AI-generated answer. And if your product isn’t part of the AI’s knowledge base → you’re invisible. Why it matters for founders: - Customers are already searching in AI instead of Google. - Competition here is still low — early movers win. - Being discoverable in AI means organic leads, credibility, and growth without pouring money into ads. In this community, we’ll explore: - How to make your brand appear in AI answers - Tactics to structure content for AI - Real case studies of what works (and what doesn’t) If you’re building a company today and not thinking about AI SEO — you’re already behind.
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