Do You Have A Clear Call-To-Action?
#2. Video Structure - so I haven't filmed anything yet, but this is my first attempt at writing out a short video. I would love to get your feedback - improvements, things to remove or reword, etc. (FYI: if anyone does go look at our site, please be aware we are changing it, so it is very much a work in progress!) Hi there. Do you ever wish you were getting more conversions from the traffic coming to your website? Hey, this is Ed Pushman, founder of Click Fuel. I help individual influencers, like podcasters, coaches, YouTubers, Instagramers, and so on, get more reliable revenues and engagement. I have five ideas of things you should consider implementing on your website, if you want to see measurable improvements in conversions from your website. Whatever a "conversion" means to your business. Maybe it is someone booking a call. Maybe it's someone requesting a quote. Perhaps a visitor simply purchasing whatever it is you sell. In today's quick video, I am going to cover off idea one: A clear Call-To-Action. Or CTA for short. Far, far, too many websites I come across, especially in the service based industries, are more like an online brochure. They are full of fancy graphics and all about what the product or service is they are selling, but they have no clear guide for the visitor on what they should do next. So all too often people leave without doing anything! Whatever business you are running, you need to have a clear, concise, Call-To-Action, above the fold. That means, that the visitor doesn't even need to scroll down the page to see the CTA. Sometimes a company does have a CTA on their website, but it is right at the bottom of their page, meaning a potential client has to scroll and scroll just to find out what it is you want them to do. Again, meaning they often leave having done nothing. To sum up, you absolutely need to have a clear, concise, call-to-action right at the top of your site. No ambiguity. No leaving a visitor wondering what to do. No putting it where they probably won't see it. Guide them. Tell them, what you want them to do. Make it easy for them.