Do You Have A Clear Call-To-Action? · Booking Big Fish Clients

Do You Have A Clear Call-To-Action?

#2. Video Structure - so I haven't filmed anything yet, but this is my first attempt at writing out a short video. I would love to get your feedback - improvements, things to remove or reword, etc.

(FYI: if anyone does go look at our site, please be aware we are changing it, so it is very much a work in progress!)

Hi there. Do you ever wish you were getting more conversions from the traffic coming to your website?

Hey, this is Ed Pushman, founder of Click Fuel. I help individual influencers, like podcasters, coaches, YouTubers, Instagramers, and so on, get more reliable revenues and engagement.

I have five ideas of things you should consider implementing on your website, if you want to see measurable improvements in conversions from your website. Whatever a "conversion" means to your business. Maybe it is someone booking a call. Maybe it's someone requesting a quote. Perhaps a visitor simply purchasing whatever it is you sell.

In today's quick video, I am going to cover off idea one:

A clear Call-To-Action. Or CTA for short.

Far, far, too many websites I come across, especially in the service based industries, are more like an online brochure.

They are full of fancy graphics and all about what the product or service is they are selling, but they have no clear guide for the visitor on what they should do next. So all too often people leave without doing anything!

Whatever business you are running, you need to have a clear, concise, Call-To-Action, above the fold. That means, that the visitor doesn't even need to scroll down the page to see the CTA.

Sometimes a company does have a CTA on their website, but it is right at the bottom of their page, meaning a potential client has to scroll and scroll just to find out what it is you want them to do. Again, meaning they often leave having done nothing.

To sum up, you absolutely need to have a clear, concise, call-to-action right at the top of your site. No ambiguity. No leaving a visitor wondering what to do. No putting it where they probably won't see it. Guide them. Tell them, what you want them to do. Make it easy for them.

You will get much higher conversion rates implementing a clear, above the fold CTA, I promise you.

If you go and visit our site, you will see we actually have two CTA's - one in the header (so it is literally at the top of the page) and the same one just a little down the page.

If it means you have to rejig the layout of your website in order to get a clear, above the fold CTA, - do so. It is worth it. You will get higher conversion rates I promise you.

It the next video, I am going to be talking about idea two - your webpage structure.

I hope today's was helpful.

Do you have a clear CTA already on your website? If not, are you going to go and now implement one, in the knowledge it will help your business? Let me know in the comments section below.

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