Let’s be honest. Running a marketing agency sounds pretty damn simple until you actually have to run one. You need clients. You need to sell them something. You need to actually deliver the thing you sold. You need systems. You need money. And somehow you’re supposed to do all of that without becoming a caffeinated hostage to your own business. So let’s cut the bullshit. What do you actually want to learn more about? Vote for the ONE thing you need the most help with right now. Then tell me in the comments what specifically you’re struggling with. No guru bullshit. No theory from someone who has never actually run an agency. Let’s talk about the stuff that actually matters.

Short answer: yes, but not for the reason your client thinks. Long answer: it depends on what job you are hiring the page to do. Let's look at the numbers, then let's argue about it in the comments. 𝗧𝗵𝗲 𝗖𝘂𝗿𝗿𝗲𝗻𝘁 𝗦𝘁𝗮𝘁𝗲 Facebook did not die. Pew surveyed 5,022 US adults in 2025 and 71% said they use it. YouTube was the only platform ahead of it at 84%. Instagram sat at 50%. TikTok at 37%. Now look at the age band that owns a house and calls a plumber. Adults 30 to 49 use Facebook more than any other age group, 80% of them. BrightLocal's 2026 consumer survey backs that up from the local side. Facebook is still the second most common place people go for a local business recommendation, behind Google and ahead of AI tools. So "nobody is on Facebook anymore" is not a take. It's just wrong data. 𝗪𝗵𝗮𝘁 𝘁𝗵𝗲 𝗗𝗮𝘁𝗮 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗦𝗵𝗼𝘄𝘀 Here's the part that should make every one of you pause. Being on the platform is not the same as getting the call. That same BrightLocal survey asked people what they do after they read reviews about a local business. 54% go to the business website. 31% go to the location. 20% contact the business. 24% bother to click a social profile. Social is a stop on the trip. It is not the destination. And the map is moving fast underneath all of us. Google as a review source dropped from 83% to 71% in a single year. AI tools went from 6% to 45%. Apple Maps nearly doubled, 14% to 27%. Then there's trust, which is the half nobody measures. A 2023 BrightLocal report put trust in Facebook for local business information at 32%. Presence is cheap. Belief is not. And we must not forget the AEO angle. Facebook can also be a trust signal and an AI data point. 𝗦𝗼 𝗪𝗵𝘆 𝗗𝗼 𝗣𝗲𝗼𝗽𝗹𝗲 𝗦𝘁𝗶𝗹𝗹 𝗦𝗸𝗶𝗽 𝗜𝘁? Because nobody ever showed them a dollar that came from it, so the page becomes a chore, and a chore loses to a ringing phone every single time. 𝗪𝗵𝗲𝗿𝗲 𝗧𝗵𝗶𝘀 𝗚𝗲𝘁𝘀 𝗡𝘂𝗮𝗻𝗰𝗲𝗱 Push back on the lazy version of my own argument here, because "every business needs a Facebook page" is exactly as dumb as "nobody needs one."

https://www.facebook.com/reel/2538854556526162

Monday. Let's go. You've seen the cartoon. Two guys with pickaxes in a tunnel. The one in front turns around and walks out, eighteen inches from a wall of diamonds he will never see. Caption: "Most people quit right before the breakthrough." Posted every Monday by somebody who has never swung a pickaxe. Here's what it leaves out. It never shows the guy who dug three years in the wrong rock. Month 4 is where you're standing, or where you're headed. The novelty is gone. You know how to do the work. Nobody's excited for you anymore. And the results you thought would be here are not here. This is where most agencies quietly die. Not with a decision. With a drift into checking the dashboard instead of filling it. It is supposed to feel like this. Month 4 is the stretch where the work is real and the proof is not. Everybody who built anything crossed it. But here's the part that's going to sting. Motivation was never what carried you. Novelty was. Novelty has a shelf life of about 90 days. When it runs out, whatever you built underneath it is what's left. For a lot of you, that's nothing. No weekly number. No standing block for outreach. No proof anything is moving except how you feel on a Monday. That's not a character problem. That's a missing structure, and structure is fixable this week. So check the rock. 𝐂𝐨𝐮𝐧𝐭 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧𝐬, 𝐧𝐨𝐭 𝐝𝐚𝐲𝐬. How many people who could pay you did you talk to in the last 30? Under 20 and that's not a persistence problem, it's a volume problem. 𝐅𝐢𝐧𝐝 𝐨𝐧𝐞 𝐭𝐡𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐦𝐨𝐯𝐞𝐝. Rankings, replies, calls booked, a price you can say out loud without flinching. Month 4 feels like nothing is happening because nobody is counting. 𝐏𝐮𝐭 𝐨𝐮𝐭𝐫𝐞𝐚𝐜𝐡 𝐨𝐧 𝐭𝐡𝐞 𝐜𝐚𝐥𝐞𝐧𝐝𝐚𝐫 𝐚𝐬 𝐚𝐧 𝐚𝐩𝐩𝐨𝐢𝐧𝐭𝐦𝐞𝐧𝐭, 𝐧𝐨𝐭 𝐚 𝐡𝐨𝐩𝐞. Same time daily, whether you feel like it or not. That's what carries you when novelty won't. 𝐆𝐢𝐯𝐞 𝐭𝐡𝐞 𝐝𝐢𝐠 𝐚 𝐝𝐞𝐚𝐝𝐥𝐢𝐧𝐞. Pick a date. If the number hasn't moved by then, change the offer or the market. Not the effort. Quitting isn't the enemy. Digging in the same spot for three years because a cartoon told you to is the enemy.

Alright, DE fam. Grab your coffee. This one's long because I want you to build the thing this week, not agree with me and go back to your inbox. Two scripts and a full form spec in here. Steal all of it. 𝐓𝐨𝐝𝐚𝐲'𝐬 𝐭𝐚𝐜𝐭𝐢𝐜: a repeatable system that moves a new client from "payment received" to "kickoff call done" inside 48 hours, every time, without you chasing anybody. The stretch between paying you and starting with you is the most dangerous window in your business, and most of you leave it wide open. Let's fix that. 𝗙𝗶𝗿𝘀𝘁, 𝗟𝗲𝘁'𝘀 𝗞𝗶𝗹𝗹 𝗮 𝗕𝗮𝗱 𝗔𝘀𝘀𝘂𝗺𝗽𝘁𝗶𝗼𝗻 The assumption is that the sale ends when the money hits. It doesn't. The day a small business owner pays you is the day he has the most doubt and the least proof he will ever have. He moved real money to somebody he met three weeks ago, he has not seen a single thing yet, and his wife is going to ask him about it at dinner. Every day you leave him sitting in that, it gets louder. Now the bad version, and almost everybody in this room runs it. You send the welcome email. It's warm. It has 12 questions in it. It wants his Google login, his website login, his logo "in vector format if you have it," his top five competitors, and his goals for the next 12 months. It ends with "just send all this over whenever you get a chance and we'll get started!" He opens it on his phone, between jobs, standing in somebody's crawlspace. He does not answer. Not because he's flaky. Because you handed a guy who fixes water heaters a homework assignment with no deadline and no instructions. So you wait, then follow up twice, and now you sound like a guy chasing money instead of the expert he hired. "Whenever you get a chance" is not a process. It's a hope. 𝗪𝗵𝘆 𝗧𝗵𝗶𝘀 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝗬𝗼𝘂𝗿 𝗔𝗴𝗲𝗻𝗰𝘆 Run your own numbers on this one. Say you sell a $1,500 a month retainer and you bill on the first. The client pays. Intake drags. Kickoff finally happens on day 18. You billed a full month and delivered 12 days of it. He paid about $50 a day for 30 days and got work on 12. He may never say it out loud. He did the math.