Rankings and traffic aren’t enough anymore, yet replacing them feels risky. A practical look at how SEO KPIs need to evolve. Most SEO teams believe they need more data to report success, but what they actually have is metric debt, at least that’s what I keep seeing. The accumulated cost of optimizing for key performance indicators that no longer reflect how growth happens. The environment has changed, mostly because economic pressure has shifted expectations. At the same time, AI search, zero-click results, and privacy limits have all weakened the connection between traditional SEO KPIs and business outcomes. Yet, it’s not unusual to see teams measuring success in ways that reflect how SEO used to work rather than how it works today. This is exactly the point where I think we need to rethink how we’re measuring things. https://www.searchenginejournal.com/why-your-seo-kpis-are-failing-your-business-and-how-to-fix-them/

We have done this in our paid group for a year or so, I thought i'd started doing it here. Post you 3 weekly goals in the smart format… Don’t forget last week's goal results… If you didn’t meet your goals, reflect a bit about why you missed the mark. Share your reflection if you’d like to do so

I have some down time and I want to test the skool meeting feature. So tonight at 6:00pm eastern I'm hosting a marketing talk and chill. Join me if you want... :) https://www.skool.com/digital-edge-5127/calendar?eid=25affda86a164184b5da28db712a0678

I want to do training around what you want so to that end I have created a poll oh joy! Im trying get a feel for the group.

Copy these questions into a reply and answer them: 1. What was your first job? 2. What was the last thing you bought on amazon? No cheating! 3. When did you realize you wanted to be your own boss? 4. What do you do when you feel "stuck"? 5. What alarm clock sound do you wake up to? 6. Do you watch sports? if so which ones? 7. Do you collect anything? 8. What is the last book you read? 9. What has been your proudest moment of your life so far? 10. What do you think is the most important characteristic a person can have? 11. What is your favorite movie? 12. Would you rather work in an office or work from home? 13. If you could talk to 1 person (past or present), who would it be? 14. Who do you most admire in your life?