Why LinkedIn keeps slipping down the list...
If youโre a woman building a business around your expertise, but LinkedIn keeps getting pushed to the bottom of your list, youโre not alone. A lot of women do not avoid LinkedIn because they do not care about visibility. They avoid it because the platform feels like work before the work. You have the ideas.You know your expertise is valuable.You can see how LinkedIn could support your business. But when it comes time to actually write the post, figure out what to say, or understand how to use the platform wellโฆ it suddenly feels easier to do literally anything else. That does not mean LinkedIn is not for you. It usually means no one has shown you how to approach it in a way that feels natural, strategic, and realistic for your actual life. That is exactly what Iโll be unpacking in my session โ how to think about LinkedIn differently, why it feels harder than it should, and how to make it feel more usable as a visibility tool for your community/business. Iโd love to know...Whatโs the part of LinkedIn you find hardest right now?