The Hidden Cost of Not Having a Responsive Website in Real Estate
I’ve noticed something interesting in the real estate space. Many agents rely solely on social media or word of mouth, but overlook their website or worse, keep one that isn’t mobile-friendly. Here’s the issue: Most buyers today start their home search online. If your site doesn’t display well on mobile, they’ll probably leave before seeing your listings. First impressions matter. A clean, responsive site makes you look credible, while a broken or outdated one can instantly raise doubts. Think of your website as a 24/7 open house. Even when you’re not available, it can show off your listings, answer questions, and capture leads. Without it, you’re limiting your reach without even realizing it. It’s not about fancy designs—it’s about accessibility, trust, and making the property search easy for people. Curious, do you think most agents are underestimating the role of their website in today’s market?