I'm excited to announce something new we're adding inside The Institute Social! Every Wednesday at 9 AM Pacific, I'll be hosting a live weekly call for everyone in here. The link is in the calendar section at the top of the app. I want to make sure this community isn't just a place where you watch trainings and download templates. I want us to actually work through the things that will help you get more students, stay organized, and build more reliable lesson income. Here's how the weekly calls will work: 1. Weekly Training I'll start each call by covering one practical topic that you can use in your lesson business. Things like: - Creating content that attracts local parents - Getting more lesson inquiries - Following up and booking more students - Pricing and lesson packages - Keeping current students coming back - Using AI and your Instructor Command Center - Fixing whatever is holding your lesson business back - Sales - Marketing 2. Live Q&A After the training, we'll open it up for questions. This is your chance to bring whatever you're working on or struggling with. Maybe you're trying to figure out what to post, how to follow up with a parent, or how to get your first few consistent students. Bring it to the call and we'll work through it together. 3. Can't Make It Live? No Problem. I'll be recording every call and uploading the replay inside the community so you can watch it whenever your schedule allows. You'll be able to go back and revisit the trainings as we continue building our library. The goal is simple. I want you leaving these calls knowing exactly what you should work on next. Not just more information. Something you can actually go implement in your business. And don't feel like you need to have your entire business figured out before joining. Whether you're doing three lessons a week or 30, bring your questions. That's what these calls are for. Every Wednesday | 9 AM Pacific | Live Training + Q&A It will be hosted in the Skool app and the link is at the top under Calendar. Skool now has live call feature just like zoom.

Gilbert helped me get a different perspective on how to structure my lessons and videos going forward. Being able to give proper visuals to my audience and creating engagement from not only the players, but the parents as well.

I recorded a quick training showing you how to use AI to improve your Instagram bio and make it easier for parents to understand what you offer. This is one of those small things that can make a big difference in your lesson business. Think about it. A parent sees one of your hitting or pitching videos, likes what they see, and clicks on your profile. Within a few seconds, can they figure out: - What you teach - What athletes you work with - Where you're located - Why they should trust you - How to ask about lessons If they have to figure all that out themselves, you might be losing potential students without even realizing it. Your Instagram bio should make it easy for the right parent to take the next step. Here's what I want you to do today: 1. Copy the AI prompt below. Open ChatGPT or whichever AI tool you use, start a new chat, and paste in the prompt. 2. Take a screenshot of your Instagram profile. Make sure your name, bio, and contact information are visible. Upload that screenshot into the same AI chat. 3. Let AI review your profile. It will look at your bio from a parent's perspective, tell you what's missing or confusing, and recommend a few better versions. 4. Pick the version that fits you best. Make any adjustments needed so it sounds like you, then update your actual Instagram profile. That's it! You can use this same process for Facebook, TikTok, or any other platform you're using to promote your lessons. Why this matters I talk a lot about creating content and getting more people to see your coaching. But getting someone to your profile is only part of the job. Once they're there, you want to make it as easy as possible for them to become a lesson inquiry. You don't need a fancy website or complicated funnel to start improving that process. Sometimes it's just making your bio clearer and giving parents one obvious next step. AI Prompt: Help me rewrite my Instagram bio so a parent can quickly understand who I coach, what I offer, where I coach, and how to inquire about lessons.

Who I Am: Xander McLaurin, played at LBCC for 2 years and Cal Poly SLO for 2 years, and this is my first year coaching at Los Alamitos High School and my first year giving lessons Where I Give Lessons: At a Little League complex in the cages Where I’m At: [1-2 lessons| $50 | 1 hour] Biggest Bottleneck: [Not enough people raising their hands] 30-Day Focus: In the next 30 days, I will get to 4-5 paid lessons/week by improving my Content system.

Just got off my call with Gilbert and feeling super excited to use ChatGPT (to its full ability) and Notion to get me going on the Social Media side of things. I have lots of ideas that I just write down or forget about but having a space I can brain dump and it collect my ideas uniformly is something i've been needing!