I wanted to share this quick podcast from Alex Hormozi because he talks about something I literally ask myself all the time when working through business decisions. "What would it take?" I love this question. Instead of saying, "I want more lesson students," ask yourself: "What would it take for me to consistently book 6 lessons a week?" Now you actually have to think through it. Do I need more content? Do I need to follow up with old clients? Do I need a better offer? Do I need to reach out to more parents? Once you figure out what it would take, you can decide whether you're willing to do the work. The other question I use constantly, especially when talking with instructors, is: "What problem am I actually trying to solve?" This one is huge. It's easy to get distracted by things like building a new website, buying another camera, changing your logo, or trying some new software. But what problem is that actually solving? And more importantly, will solving that problem help you get more students, make more lesson income, or run your business better? If not, maybe it's not what you should be spending your time on right now. I've learned to keep things as simple as possible when making business decisions. You don't have to fix everything at once. Figure out the problem. Ask what it would take to solve it. Decide if it's worth doing. Then take action. Alex also talks about figuring out what you actually want to happen, which ties everything together. Here's the podcast. It's only about 11 minutes: Listen: The Game with Alex Hormozi After listening, think about your own lesson business. What's ONE problem you're trying to solve right now, and what would it take to fix it? Drop it in the comments. I'd love to help you think through it.

Something I caught myself doing this week while talking with a few instructors. I was trying to help them with too many things at once. Their offers, websites, Instagram bios, content, filming, follow-up, pricing… you name it. I’ve spent years figuring this stuff out at our facility, so naturally I want to share everything I’ve learned. But I realized something. Just because I know ten things that could help someone doesn’t mean they need all ten right now. One instructor I talked to needed help coming up with content ideas and actually getting them filmed. Another already had a busy coaching schedule and just needed an easier way to capture content during his lessons. Two completely different situations. And giving both of them a giant list of things to work on probably would have made things worse. That was my reminder this week: Focus on the ONE thing that will make the biggest difference right now. And the same goes for your lesson business. Maybe you want to build a website, improve your Instagram, create more content, get more students, and organize your follow-up. All good things. But you don’t have to fix everything this week. Sometimes the biggest win is simply: - Following up with three parents who asked about lessons. - Blocking 30 minutes to come up with content ideas. - Reaching out to five former students. - Getting your next lesson booked before a family leaves. - Small actions that actually move the business forward. Here’s my challenge for you this week: Before Monday gets going, pick ONE thing you know needs attention in your lesson business. Something you can realistically knock out in the next 24–48 hours. Get that done first. Then worry about the next thing. What’s the ONE thing you’re going to knock out this week? Drop it below. I’d love to hear what you’re working on.

I’m putting together the next few trainings and want to hear where you need the most help in your lesson business. Pick the ONE that would help you most right now: After you vote, drop a specific question or situation in the comments. What’s the part you keep getting stuck on? Something missing? Tell me below.

Intro + 30-Day Focus — Justin Teixeira — Union County, NJ Who I Am: Former Kean University baseball player with 5+ years of coaching experience. I specialize in hitting instruction, swing mechanics, and plate approach. Where I Give Lessons: Union County local fields/cages. Looking for a reliable indoor facility for winter. Where I’m At: 10–12 lessons/week | $65/hour | 30- or 60-minute lessons Biggest Bottleneck: Finding an indoor facility for winter while retaining clients, managing scheduling and payments, and building my social media pages. 30-Day Focus: In the next 30 days, I will get to 15-20 paid lessons/week by improving my client retention and scheduling system.

I wanted to share a quick win from my personal brand that you can use for your lesson business too. I post a lot of content, but one thing I’ve been testing more is Instagram Trial Reels. The basic idea is simple: Instead of posting a Reel straight to your normal page first, you can post it as a Trial Reel and let Instagram show it to people who do not already follow you. It gives you another chance to get in front of new people without needing to create a brand-new piece of content. I tested this with a reaction video I made around a baseball drill. That Trial Reel ended up getting about: - 39,000 views - 591 likes - 1,200 saves - almost 500 shares - and 94 new followers All from one piece of content I had already created. That was the lightbulb for me. For you as an instructor, this can be useful because your goal is to get your coaching in front of more local parents and athletes who do not know you yet. You can test things like: - hitting drills - pitching tips - lesson clips - before/after adjustments - reaction videos - common mistakes you see - quick parent education If one starts getting good engagement, that is also a signal that you should probably make more content around that topic. The simple workflow: 1. Create your Reel like normal Add your caption, thumbnail, etc. 2. Post it as a Trial Reel first That gives it a chance to reach people outside your current audience. 3. Watch what happens Look at views, saves, shares, profile visits, and followers. 4. Then post it normally to your page You are getting more mileage from the same piece of content. You do not need to shoot more just to test this. Take one Reel you already planned to post and try the Trial Reel option first. I walk through exactly where to find it and what the numbers look like inside this Loom. The bigger lesson is: Do not just create content once and move on. Find ways to get more distribution from the content you already made. Try it with one Reel this week and let me know what happens.