After yesterdays wheel coming off completely I need to do a huge shout out to another Heather for coming to my rescue. At @Heather Di Rocco of Ai in Wonderland has worked some incredible magic to get things working for the Weekly Bulletin this week. So a big round of applause goes to her. I have no idea how she has done what she has done but she is a amazing at this sort of thing, whereas Im not. So a big round of applause to you Heather.

Good call today. A few things came up that I think are worth sharing for anyone who missed it. We talked a lot about AdSense and why it's the wrong thing to focus on when you're building a service-based business. The threshold is 4,000 watch hours and 1,000 subscribers in a 365-day rolling window. But here's the honest truth: you'll make far more from one coaching client than you will from ad revenue at that stage. Build your expertise channel first, worry about AdSense later. Chris brought up watch hours, and it's something a lot of people get stuck on. If live streams have worked for you before, do more of them. They count toward watch hours in a way that Shorts simply don't. And if you can bring in a collaborator from another community to co-host one, even better. You both promote it, the stream goes to your YouTube channel, and you pick up watch hours and new eyes at the same time. @Niamo Muid raised a good question about whether to create a separate channel or community for content that goes in a different direction. The short answer is: keep your YouTube channel on topic. Going off-topic occasionally in your own community is fine, but on YouTube, veering away from your niche means the algorithm loses its read on your audience and views drop. Sara and I talked about the early stages of building a Skool community when engagement is low. Two things that help: invite people you already have relationships with in other communities rather than strangers, and keep posting as if you already have 100 members. The content needs to be there when new people arrive. Christine asked about Skool versus Facebook. If you're already making sales organically on Facebook with a healthy following, don't drop it. What Skool does differently is give you full reach to your members without throttling. But if Facebook is working, running ads there is probably a smarter next move than adding a new platform to manage. These calls happen every Friday. No agenda, just bring your questions.

I'm doing a free session inside Caroline's Skool Made Simple community on Monday, 11 May at 1 pm London time. The topic is using YouTube to bring a steady stream of new members into your Skool community — without a big audience and without chasing the algorithm. I'll walk through the system I use at The Content Revenue Lab to convert YouTube viewers into free community members, and what makes the difference between a channel that generates members and one that just generates views. Monday 11 May, 1pm - 2pm London time. If you want to join Caroline's community before the session: https://www.skool.com/skool-made-simple-6151/about?ref=c75adaa832e449d8b1ef463c22b1d8a9

If you have the knowledge but keep getting stuck on what to film next or how to fit production around a full-time job, this is for you. What to Make and How to Make It is a 60-minute live workshop covering a repeatable topic research system and a time-efficient production workflow built specifically for part-time creators with professional expertise. Live Thursday 17th April at 8 pm GMT. Replay included. Early access price $47 until Tuesday, 15th April. Standard price is $67 after that. $29 monthly tier members get free access plus the full value stack. Link to my community - https://www.skool.com/content-revenue-lab-4761 Des Dreckett — The Content Revenue Lab

I've got a live workshop happening this Wednesday, 1st April at 4 pm UK time, and I wanted to share it here for anyone who might find it useful. @Justin Yip, founder of the Aligned Entrepreneur Network, is joining The Content Revenue Lab to run a session on optimising your Skool about page for conversions and how to start conversations with new members that actually lead to clients. If you're a Skool community owner who's been wondering why people visit your about page but don't join, or join and then disappear, this one is worth showing up for. Add it to your calendar here: https://www.skool.com/content-revenue-lab-4761/calendar?eid=76d1c4fe93b14f91937187c382b5748c Tuesday 1st April, 4 pm UK. Free to attend.