When we met Dylan Coward, he was running a small bin cleaning business called Be Clean Bin Cleaning Prepping Up!— a name that was long, confusing, and limiting. The business had no real identity, no online presence, and a website so basic it was turning customers away instead of pulling them in. Dylan had big ambitions — he wanted to expand beyond bin cleaning into gutter, driveway, and pressure washing services — but the branding boxed him in. It looked cheap, unclear, and forgettable. So, we completely rebuilt it. ✅ Rebrand: We used Dylan’s surname to create Coward Cleans — short, bold, and proud. It’s authentic to him, builds trust instantly, and gives him space to grow his services over time. ✅ Brand Story: We positioned it as a Father & Son Cleaning Team — a relatable, trust-building story that turns a simple service into a brand people connect with. Customers aren’t just booking a clean anymore — they’re buying into family values and pride of work. ✅ Logo & Colours: We designed a bold, bright yellow logo with rounded, youthful typography to represent Dylan’s energy, balanced with the reliability of his father’s experience. It’s friendly, confident, and recognisable across every platform. ✅ Before & After Brand Image:The original photo Dylan sent us was simple — just him and his dad standing against a shed wall in everyday clothes. It didn’t tell their story.We used AI and design work to rebuild the image completely — now, they stand uniformed, side-by-side, with his father’s arm proudly around him, backed by their iconic green bins.That one visual now communicates everything about their brand: youth, teamwork, family, and professionalism. It turned an ordinary snapshot into a hero image that defines who they are. ✅ Website Funnel:We rebuilt the old one-page form site into a high-converting landing page with trust elements, social proof, and clear CTAs. It now takes visitors on a structured journey that ends with them wanting to hand over their details. Once Meta ads are switched on, it’s projected to convert a minimum of 10% of all visitors.