1. Join the training cohort here (w/ paid opps inside): https://www.thecreativestrategyarmy.com/enlist and 2. Train up: https://thecopyworkgame.com/ ANNDDDD https://thecreativetastemaker.com/

@Nabeel Azeez I’ve been working on understanding creative strategy and I’ve gotten a couple test projects and even gotten as far as the interview. But deep down it still feels like something is missing. I can write ads yeah no problem but doesn’t feel like anything has clicked. I watch a lot of ads but do you think it’s worth breaking down the scripts when most of them are AI slop?

https://docs.google.com/document/d/1m2_90QscHVd_5LXDCySzfCozvMmrO4yMnxdFcEw55Lo/edit?usp=sharing this was my first attempt doing the copy translation skill, let me know how my observation was, what i can improve in the future. thank you for the review in advance.

Before you choose a coach—whether a copywriting coach, a boxing coach, or any coach—there are three questions you need to ask. Getting this wrong means following advice that is outdated, unproven, or simply misaligned with the life you want to build. Question 1: Do They Still Do What They Teach? The most important filter, especially for business and copywriting coaches, is whether they still make money doing the actual thing they teach — or whether coaching has become their primary income source. Many copywriting coaches and gurus did client work for a short period, saw early success, and immediately pivoted to full "guru mode." The problem is that the last time they dealt with real clients may have been ten or more years ago. That means they have no current knowledge of which offers are selling, which types of copy are working in the market right now, or how to navigate client relationships in today's environment. What @Matthew Volkwyn and Nabeel Azeez do: - Matthew still consults and does creative strategy for clients. - Nabeel still does email list management and cold traffic copy. Both coaches are active practitioners, not just teachers. Question 2: Do Their Students Get Results? It is one thing to get results for yourself. It is another to consistently help other people get results. The question to ask is whether the coach's students or mentees have actually achieved meaningful outcomes. Proof point from the episode: Between Nabeel and Matthew, they have helped approximately 100 copywriters reach $100,000 per year or more in income. Question 3: Do They Have the Life You Want? The right coach also depends on where you are in life and what you are trying to build. The lifestyle a coach models matters because it signals whether their advice and priorities will align with yours. - Matthew travels anywhere, anytime — a good fit for someone who wants location freedom. - Nabeel has a large family and several cats — a better fit for someone building a stable, home-based freelance career.

I know you want to make bank with copywriting. And you’ve seen all the results my mentees get. Despite this… You’re still struggling to wrap your head around how they do it while you look at Upwork or onlinejobs.ph. What are you missing? It’s not information! You probably know that creative strategy is the way to make the most right now. And you probably also know that closing clients is as simple as a good CV and a good network. So then, what’s the missing piece? Not action either! Most of you work very hard. Just the other day someone told me they've sent 200 cold emails in the last week with no response. “So what’s the missing piece? Just tell me Matthew!?” Kk It’s Fundamentals! It’s simple… you cannot currently see your blind spots. You may feel like you’re doing the right things, and you might FEEL like AI is helping you… But I’m telling you from my experience coaching over 100 copywriters privately to make 6-figures… Once you have your fundamentals down - you would be EMBARRASSED by the work you’ve done up until this point. 😅 Just recently I hired a few new copywriters who have all the information you have. They know what a hook is, they know what a mechanism is, and they even understand different levels of awareness… And yet… Even though they know the information, they work hard, and have a great attitude… And even though I hired them… Their fundamentals are - excuse my french - dog sh*t! If something doesn’t change soon, I’m going to have to let them go. 💀 So I’ve been kinda stuck for the past few weeks wondering how to help them level up as fast as possible. Then I had an idea… I started chatting to Nabeel Azeez And I suggested that we run 5 simple masterclasses on everything beginner copywriters actually need to tighten up their fundamentals and stop going around in circles. That’s why I’m writing this email to you… You’re invited to join us. Here’s what I’m going to be doing for you (and my two new copywriting juniors) on August 1st until August 5th.