Sounds like someone else might have assembled your files and edited? Do you have access to those 'project files'?

Yo @Titus Lennon. Know what I like about you? No sugar-coating. Still respectful, but no walkin' on eggshells. My two cents. I think you're wrong, right on the very front end of your avatar's description. "… seeks confidence" No he doesn't. He can't 'seek confidence' and … this >>> "He's going through the motions, but feels unfulfilled. He lacks vision and purpose. He sleeps feeling like life is just happening to him, as if he's simply a victim of whatever comes his way" No way. Those things don't compute. From the latter description, it sounds like he does *anything but* putting his feet on the floor in the morning, and saying, "Yes! Sure would be good to go out today and find some confidence." Maaaaan, he isn't anywhere close to *actively seeking confidence.* I think your avatar doesn't exist because that description can't be consistent. You'd have better luck tracking down a Pyrophobic arsonist. I feel like we all know the type of person you spell out and they're just not seeking confidence. I'm gonna use some intuition: I don't think THAT GUY is seeking much of anything. I'll also say it's NOBLE of you to be seeking to HELP a guy like that... but he's too busy in the mundane. Sounds like you're incorporating more Stoisicm into your guidance … and this avatar you've described, dare I say, isn't sophisticated enough to even be at the stage where he's asking for help at all. (Call it "Low Market Sophistication") That means: You've got your work cut out for you because you have a ton of educating to do, prior to getting that guy motivated to make a transaction. You could go the route of audience-building, setting a year goal or something and assessing whatever your top-resonating messages were. That takes some effort. Or you can tweak what this guy is 'really' asking for. A lead magnet might be, "'SHUT UP and get OUTTA HERE!': This 5-point pocket-checklist puts a lid on your temper and cuts your outburts by half in the next 14 days"

@Titus Lennon nah nah nuh uh.... I don't think it leads you further away at all! Now before going off and creating a sucky lead mag (or an awesome one that isn't clear enough to solve an issue in order to grow the audience in the first place -- and playing the 'trial and error' game, which isn't terrible, because the market is always telling you *SOMETHING* even if it's saying, "No thanks" -- but that's really time-consuming) — what about getting a few interviews with this person(s). I was thinking about this thread. I wouldn't suggest talking about anything 'confidence-related.' Everyone's talkin' "Show the results of confidence." And I believe *that's* an uphill battle because it's hard to come up with an "improvement" offer (vs. something that's so proprietary and fresh). And the whole "I sell confidence" starting block… with eveyone chiming in on how to say that—maybe isn't the optimal start of the discussion. - Leadership… team management … guiding more efficient meetings - Negotiation… for sales pros… responsible for $10M/yr in procurement - How to choose clothes… shoes… the proper way to roll up your sleeves and apply cologne. Look fly, and feel like a million bucks Each of the above… they're just offers to get confidence. I started each with a large "niche" and narrowed the *real offer* NO ONE who's buying those offers are getting up asking for "confidence" (there might be *a little* gray area re: negotiation) See what I mean? I don't think the question is: "How can I *sell the benefits of more confidence* to my avatar?" Maybe a stronger question is: "Who is someone in my life that I helped (or LONGED to help) because I have the ability to do that. ... and what did I help them with? What did they come out of working with me and say, 'Schytt! That dood Titus?!!!! … I couldn't even ________ until he came along and actually cared enough to show me!' What if you reverse engineer this? I'm curious anyway… why are you so drawn to this guy? Was he *you*? Was he a fam/friend and was too dense to wake up and see the right path… and it frustrated you that you couldn't help? … or he didn't listen/accept your help?