I had a conversation with an 8 figure earner today. My goal was to present my plan for an on-line coaching course for high net worth individuals to audit their lifestyles and help them make adjustments that lower their carbon footprints. This is essential, because the top 1% produce the same amount of emissions as the bottom 2/3 of the world. That’s about 75 million to 3 billion, so, obviously, I’m going after that 1%. Here’s how he responded, ‘I don’t really get it, I mean I don’t know anybody who’d really be interested in that. We’re just too busy, we don’t have time. We give so much, like to charity, tons! That’s what non-profits are for, so it’s how we all do, we give toys and money, at Christmas especially, because you know, our time is so valuable…’ Huh? Seriously, those were his words. I said toys for tots can’t erase your emissions! Nobody can! We have to stop making them! Then he changed the subject. We need people with influence to understand the reality of our situation. It has to hurt them enough to cause a crisis of belief and shift their paradigm. I will try again, he’s my mentor, but he’s clueless on climate….so I’m seeking perspective on how I can approach him, and the rest of his obscenely wealthy set, more effectively. Is it even possible to reach somebody who collects Lamborghini’s and Rolex’s? I don’t think we can do this without them.

I have just put my nomination form in to become the campaigns officer for the Green Party of East Hampshire. Why? - To support the party - To learn a new role - To improve my motivational speeches - To help the candidates - it can be a lonely journey - To practice what I preach The next elections are scheduled for May this year.

I know this is a small group, but it’s an important one! Is anybody following regularly that isn’t talking? Help me out, please. I’m searching for ways to get everyday people to become extraordinary climate leaders. We don’t have a technology problem, we can still turn this ship around, solutions are here. We have a leadership problem. It’s the ideal moment to become a hero, so if you know anyone, send them my way.

Thank you all for being here — and welcome to our 30th member. This space is still in its early days, and there’s a lot happening behind the scenes. Some of what I’m working on will start appearing in the Classroom soon. There’s already a substantial amount of material there to explore, and I genuinely welcome any feedback you’re willing to share. I’m actively learning what works and what doesn’t — both here and by being part of other communities — and I’m refining things as we go. Right now, the Classroom is unapologetically dense. It’s a wall of data. Valuable, but heavy. That’s intentional — at least at this stage. I wanted to properly understand how we got here: What was known, when it was known, and what happened after we found out. We all know that end-of-the-world messaging is a hard sell — and an even harder foundation for elections or collective action. But some of us (me included) prefer a cold dose of reality over comforting stories. I’d rather know the truth than be sold unrealistic dreams. For years, I watched documentary after documentary about nature and wildlife. They’d show collapsing ecosystems, vanishing species — and then end with a hopeful note about one valiant individual making a tiny difference. That always frustrated me. It felt… incomplete. Too small. As if the scale of the problem was being quietly minimised. Almost like being gently gaslit into optimism. So I kept asking: why is everything taking so long? What I’m finding is layer upon layer of inertia. Systems designed to preserve the status quo. Not through conspiracy — but through structure, incentives, and daily habits. I wanted to understand how that inertia actually works in practice. What slows things down. What bypasses it. What genuinely moves the needle. While working on this, global events have inevitably affected my own mood and optimism — the actions of the U.S. president, the ongoing slaughter in Gaza, the absence of meaningful leadership across much of Europe and the wider world.

Hi I just wanted to introduce myself, briefly. I’m a climate coach and activist dedicated to climate solutions and taking actions that align with the best interests of future generations. The meaning of life and the only reason we are all here in the first place is to help one another, so it is our duty to ensure our kids and grandkids have every opportunity to thrive. This requires us to decarbonize. I know we didn’t create this problem, we inherited it, but it falls squarely on us to fix it. Waiting on government and industry to act is a mistake. Start by eliminating your personal emissions and talking about it. That’s impactful. We can’t do this without you!