In this Q&A moment, Chris breaks down a dangerous assumption: that good product alone guarantees long-term success. You might be selling out in one city, charging premium prices, and dominating your local area, but that doesn’t mean your brand is actually strong. Real brands aren’t built on monopolies or luck. They’re built on positioning, strategy, and understanding how people actually discover and choose you. This is the difference between a hot product… and a scalable business.

In this Q&A clip, Chris breaks down a hard truth most operators learn too late: even the best flower won’t sell itself everywhere. You might be winning in one location, selling out at premium pricing, but that doesn’t mean your brand is actually connecting with your target market. This isn’t about luck or temporary monopolies. It’s about building a brand that survives competition, scales beyond one city, and stays relevant as the market evolves. Real brands aren’t built on flukes. They’re built on systems, strategy, and experience.