Most VSLs fail because they teach too much… and persuade too little. A great VSL isn’t an info dump. It's a belief shift. Hook the problem. Create curiosity. Introduce a new way of thinking. Make the offer feel inevitable. And remember: Long videos don’t lose attention. Boring videos do. 👀

I have a (somewhat) hidden identity as former Fortune 100 Wall Street exec, author, and podcaster. 👩🏽‍💻 In my community, a few members were asking about podcast pitching, so I made a quick Loom breaking down everything I've learned from 2+ years of receiving pitches for my podcast, Manager on a Mission, and what I actually look for as a host. Here's what I cover in this quick video: ✅ Target shows with an interview format. Hosts who interview guests WANT your pitch. It makes their lives easier. ✅ Pick a host/podcast that isn't huge. Great ratings, consistent output, been doing it for a while, but not Mel Robbins. Without a PR person and a warm intro, huge shows aren't worth your energy yet. ✅ Make the subject line do the work. Include the word "pitch" and give a taste of your angle. We get a ton of email — make it easy for us to know what we're opening. ✅ Tell the host what you'd talk about together. Suggested topics or questions tailored specifically to the show you are pitching. This saves the host so much prep time. ✅ Send a one-sheeter or bio. A photo, your topics, a brief bio, clickable links. One page. Done. ✅ Include an idea of your availability. Don't make the host chase you. ✅ Follow up. If you don't hear back in 2–3 weeks, write again. Things fall through the cracks. It's never personal. 🙏 And please: listen to at least half an episode before you pitch. I once got a pitch from an HR person whose whole angle was "how to fire people without getting sued." I am VERY much on the employee side of that conversation. 😬 Is pitching podcasts hosts on your strategic plan this year? Have you done it before? Drop details and questions in the comments — happy to go deeper on any of this! 🎙️

It's the 5-framework playbook I use with clients to help them get visible on LinkedIn in 20 minutes a day. But before I DM it to you ...I have one question and I genuinely want your honest answer: 𝗪𝗵𝗮𝘁'𝘀 𝗵𝗼𝗻𝗲𝘀𝘁𝗹𝘆 𝗯𝗲𝗲𝗻 𝗴𝗲𝘁𝘁𝗶𝗻𝗴 𝗶𝗻 𝘁𝗵𝗲 𝘄𝗮𝘆 𝗼𝗳 𝘆𝗼𝘂 𝘀𝗵𝗼𝘄𝗶𝗻𝗴 𝘂𝗽 𝗺𝗼𝗿𝗲 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻? Don't filter it. Don't make it sound professional. Say it exactly how you'd say it to a friend over coffee. The messier and more specific the better. Drop it below👇🏾 and I'll DM you the guide personally. Chelena 🖤

We’re keeping the momentum rolling from today’s conversation with Wendy — all about growing our businesses with intention, clarity, and confidence — and tomorrow we’re diving even deeper with TWO incredible women who are absolute powerhouses in tech, systems, and sustainable growth. ✨ Fireside Chat — @Tosca Fasso 👉 ADD TO CALENDAR Tosca is bringing the real talk on: - The tech + automation trends solopreneurs must pay attention to for 2026 - How to scale in a way that feels simple (not stressful) - Her midlife shifts, life in Italy, and what’s changing in her business next year You’ll hear her biggest learning from 2025 and the aligned pivot she’s making for 2026 — so good for anyone simplifying and leveling up. Grab Tosca's Bundle Gift Here ✨ Fireside Chat — @Monica Froese 👉 ADD TO CALENDAR Monica will break down: - The AI + digital trends that actually matter for women business owners - What’s hype vs. what’s essential - The systems every midlife entrepreneur should have dialed in before heading into 2026 Plus her personal 2025 insights + the strategic focus she’s stepping into next year. Grab Monica's Bundle Gift Here 📣 Why These Two Sessions Matter Both conversations build directly on Wendy’s message from today: Grow smarter. Get clearer. Leverage your strengths. Lead with intention.

With the other tools only launching on 26 November, I am already thinking about how to make the most of everything without overloading myself in the process. There is still so much value coming our way, and I know how easy it can be to download everything and then not actually use anything. How are you planning to approach it once everything drops? Will you pick one tool to start with? Create a priority list? Block out time each week? Or just follow your intuition and try what feels right? I would love to hear your strategy. It might help all of us go into launch day feeling a little more grounded and organised.