I am curious is the product you are building B2B or B2C? I am asking because it feel that most of the startup advise I read online is for B2C products. My product is B2B and I feel that most of what I read doesn’t apply. For example, I see people saying put up a landing page where folks can sign up before you start building to gage interest. That won’t work for my product. The sales process is going to be high touch and decision makers are not going to do anything until they can see it working. My validation instead comes from working in the industry and having decision makers flat out say they need a product that does this, or that other products that do similar things are too expensive. So I have been able to validate but it is a high touch process based on my existing relationships.

What analytics tool are you using for your venture? Google Analytics, Vercel, anything else? How can we best track user movement to improve on our projects? Thoughts?

Earlier this year, I quit my job to build a SaaS. My first idea flopped. Why? Because I didn’t truly validate the market or figure out how I’d stand out against competitors. And when I say validate, I mean I barely scratched the surface. One afternoon, I glanced up from my laptop and asked my girlfriend at the time, “Scrolling TikTok again?” But she wasn’t. She was hunting for the perfect brown jacket. Over the following weeks, I got curious about her process. Here’s how she shopped: - She defined exactly what she wanted (Brown Long Jacket, quality fabric, specific look). - She scoured the web and saved options to wish lists. - She’d use those wish lists to get notified when items went on sale—sometimes that even prioritized which jacket she bought first. - She compared them over weeks—sometimes months. - And only then, she made her purchase. At one point she told me: “I only want to buy one brown jacket for life, so it needs to be pretty much perfect.” That was her standard—one jacket for life. A high bar, maybe unrealistic, but it fueled her obsessive search online and in-store. That’s when it really dawned on me: she had spent more time researching a single jacket than I had spent validating my entire SaaS idea. I’d already sunk around $25k into it, while she wouldn’t have spent more than $1,000 on the jacket. The contrast was sobering—she put weeks into a single decision, and I had thrown money and time at mine in a rush. Her approach wasn’t complicated. It was just careful, consistent, and intentional. She explored with curiosity until she was confident in her decision. Meanwhile, I had rushed headfirst into building—without even a fraction of that effort. The lesson? If you want to validate a product, act like you’re buying your one jacket for life. Set high standards, dig deep, track signals (like wish list alerts), compare the options, and only commit when you’re sure you’ve found the right fit.

Came across a site that might be useful for anyone building new projects: saasboilerplates.dev. It’s basically a directory of boilerplates across different stacks, so you can browse and find one that fits your needs. I personally used Supastarter to build my app, and it saved me a ton of time. A couple of benefits of going with a solid boilerplate: - You get ongoing improvements and updates from the creator. - If it comes with a community, you’ve got a support system for when issues come up Thought I’d share in case it helps someone here who’s looking to get started faster without reinventing the wheel. 🚀

Hi everyone, thought I'd introduce myself to the community. At the beginning of this year I quit my job to build a SaaS and currently just tweaking things to find product market fit. Previously I was building a lot of custom Shopify POS extensions for different fashion brands in Australian. I don't have any successes under my belt as yet but hopefully things will change by end of year. Aside from tech, I have always had a deep interest in business and marketing.