My fellow friends... If customers can’t find you online… your business is on borrowed time. That may sound harsh. But it’s true. So I'm writing this post to encourage you all to: - Work on your Google presence - Spend $5/day on FB ads - Collect reviews online - Be active on social media To continue.... Too many local business owners are still relying on: Word of mouth. Their physical location. A few referrals here and there. Maybe the hope that “people will figure out we exist.” They won’t. Not at scale. And definitely not consistently. Today, when someone needs a service, they do not usually drive around town hoping to stumble across the right business. They search. They scroll. They compare. They look at reviews. They click the businesses that show up first, look credible, and seem active. That means if your company is not showing up online… You are invisible to a huge percentage of potential buyers. And invisibility is expensive. Here’s the reality: Word of mouth is great… until it slows down. Referrals are amazing… until they become unpredictable. A good location helps… until your competitors dominate online. The businesses winning right now are not always the best businesses. They are often the most visible businesses. That is why discoverability matters. Because if a new customer has never heard of you, and your competitor is easier to find, easier to trust, and easier to contact online… Guess who gets the sale? Exactly. My belief is simple: If new customers can’t find you online, it’s only a matter of time before you get outrun by businesses they can find. Not because you’re bad at what you do. But because attention has moved online. And local businesses need to move with it. So get going. This is your encouragement. -Dino

Local business owners and experts.... We've been seeing outstanding results with Facebook ads in the local market here in 2026. So I wanted to share 3 strategies that can help you generate new leads and customers with simple Facebook ads and even a tiny budget of $5 or $10/day. ✅ Tip #1: Keep Your Ad Images Simple Fact is most people can quickly understand how a local business or local contractor would be of service to them. If there's an electrical issue; homeowners know to look for an electrian. Teeth are yellow? People know to find a dentist. Need to lose weight? We know to find a local gym or health club. So ads in a local market can be very straightforward. This means that your actual ad images should use big font & clearly state your offer. The mistake would be to overthink it and to create a "busy ad graphic" that has too small of font to read and looks messy. Bonus: Use bold fonts at the top and bottom of your ad graphics. Example headline font: "New Dental Office in San Diego." Example bottom font: "New patients get a teeth cleaning for xyz". ✅ Tip #2: Before and After photos work wonders They say a picture is worth a thousand words.... A before and after photo can do the selling for you on the quality or craftsmanship of your work. This makes it so that you need less words in your graphic as well. Which ties back to tip #1 that less is more when you have an obvious service. Other images that work well are those of women. Women respond to ads with women in them more frequently as do men. Bonus: If you have a good reputation such as 4 or 5 star rating on Yelp or Google include this in your ad copy that accompanies your ad graphic. You can also state how long you've been in business as a unique selling angle. ✅ Tip #3: Hyper target specific neighborhoods Mentioning where you are located or specifically creating campaigns to target certain neighborhoods immediately increases the relevancy of your ad. People love feeling that an ad or message is specifically for them.

A fun thread to share a hidden gem location or a particular favorite dish. Where do you like to eat here in San Diego?

San Diego business owners, professionals, & entrepreneurs welcome! This community is here to serve you with: - Networking opportunities - Referral opportunities - Marketing trainings - Business trainings - Friends & community Please introduce yourself down below including: -Where you work -1 fun truth about you -A favorite hobby or past time