You have a body of work — a method, a framework, a set of questions or principles you've built your business on. Now imagine handing your clients a small deck of cards built from that work. The instinct is to try to fit everything on the cards. Don't. (That's the shortcut most people miss.) You're not compressing your entire body of work onto cards... you're picking the moments your framework needs to show up in someone's day — and building one card per moment. For a brand consultant, it's not the whole positioning framework. It might be the one filter the marketing team runs every campaign brief through, plus the three core principles that decide whether copy sounds like the brand. That's a deck. For a coach, it's not your entire methodology. It's the 12 prompts you know clients need between calls — one for the week they're avoiding a hard conversation, one for the week they're stuck on pricing, one for the week they're doubting themselves. Each card meets a real moment. For a keynote speaker, it's not the full talk. It's the six ideas the audience quotes back most, each on its own card, plus the signature questions you want them sitting with on the flight home... and in the months to follow. The deck becomes the takeaway that outlasts the room. The key here is the deck isn't a compressed version of everything you teach. It's a curated set of moments where the idea needs to be present — and one card per moment. That's the shift. If you're sitting with a framework and trying to figure out which pieces belong on the cards, tell me what you keep teaching, and I'll help you find the 54 moments worth building.

Everyone in your space has the same tools. The same platforms. The same content formats. What is the one thing about your brand that someone could not copy overnight? Drop it below.

This one is for you if you have ever thought — I keep explaining this same thing and I wish people could actually use it instead of just hearing it once and forgetting it. I created Framework Decks because your best ideas should NOT stay buried in a PDF. These decks aren't another download that disappears into an inbox. But rather, a real tool with a real job... A Framework Deck turns your method, prompts, lessons, recipes, training, client questions, or workshop exercises into a physical card deck people can hold, use, gift, share, or sell. Inside the classroom I walk through what a Framework Deck is and how you can use it for coaching, training, workshops, onboarding, or client gifts. If you've been sitting on a framework or a client process and wondering what to do with it — this will help you see whether there is a deck inside it. Go to the Framework Decks classroom here. 𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗽𝘂𝘁 𝗶𝗻 𝗮 𝗱𝗲𝗰𝗸 𝗶𝗳 𝘆𝗼𝘂 𝗺𝗮𝗱𝗲 𝗼𝗻𝗲? 𝗜 𝘄𝗶𝗹𝗹 𝘁𝗲𝗹𝗹 𝘆𝗼𝘂 𝘄𝗵𝗶𝗰𝗵 𝗽𝗮𝘁𝗵 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝘀𝗲𝗻𝘀𝗲 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗮. If you want more Kickass merch ideas and want to get them made, join me at Get Your Merch Made