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6 contributions to Coffee Shop Launchpad FREE
MY INITIAL BUSINESS PLAN – FROM SOURDOUGH BAKING TO A SMALL CAFÉ
Hi everyone! Juan encouraged me to share my initial business plan with the community. This is still very much a work in progress, but after concentrating almost entirely on perfecting my sourdough breads, I'm beginning to look at the bigger picture and what it would actually take to turn my hobby into a viable business. I have run my own business before, which I closed after 12 years, so I'm not completely new to entrepreneurship. However, the food and hospitality industry is an entirely different field for me, and I realize there's a lot I still need to learn. THE CONCEPT My original idea was to open a small artisan sourdough bakery. However, while developing my breads and calculating what I could realistically charge for a loaf, I started thinking about using those same breads to create sandwiches instead. That gradually evolved into the idea of a small bakery café offering freshly prepared sourdough sandwiches, a daily hot meal, homemade cakes and pastries, and good barista coffee. I'm envisioning a cozy café with approximately 20–30 seats, around 6–8 tables, and possibly a small reading corner. The business would offer both dine-in and takeaway service. I'm considering two neighboring towns in Bavaria, Germany. One is smaller and more convenient for me, while the other appears to have better weekday foot traffic. I've already started researching local competition and customer habits, but I haven't found suitable premises yet. BREAD AND SANDWICHES – MY MAIN SELLING POINT The foundation of my sandwich menu would be my own artisan sourdough breads, made using traditional fermentation methods. At the moment, I'm narrowing my selection down to three types: 1. A 100% rye sourdough. 2. A traditional German Bauernbrot (farmhouse bread) made with 70% rye and 30% wheat, which still needs some refinement. 3. My signature wheat sourdough, which I want to develop into a Mediterranean loaf with inclusions such as olives, sun-dried tomatoes, herbs, and cheese.
1 like • 16d
@Daniel Hofer thanks! Well, my background is quite extensive. My qualifcations are in Business and Managment, Communications Management (marketing), I also have a German qualification as an IT specialist (Fachinformatiker) and I recently have a qualification and have worked as a data analyst. The business that I once had, was a graphic design studio for which I did a business plan way back when. But there is the love of baking and creating food for others to enjoy. And you gotta have coffee.
0 likes • 16d
I was playing around with that thing with two letters and came up with a playful logo. No it is not definite and only explains my breads, but it was fun doing, or rather have something else play with my idea. It just says Flour, Salt, Water, Time. The four elements of bread. Oh and yesterday I finally got my perfect rye sourdough recipe down.
Dream cafe
Hey there… I am Kajal, a cake artist n a home baker… at the moment I take preorders to showcase my skills to the world… as like every entrepreneur I also have some dreams… I also want to grow my business and eventually I want to touch many hearts by serving my homemade cakes n cookies… I make them with all my heart with pure ingredients… that’s why want to open a cafe where people can have their relaxing time with our delicacies…and enjoy every bit of it… Thank you…😊
0 likes • 21d
Nice! I love to bake as well. I started out with cookies and cakes, but now I am learning all I can with sourdough. I have no business yet, just learning the baking trade at home first.
From Home Baking to Café Production – Building a Menu That Actually Works
One of the things I'm currently working on is figuring out how to turn my love of baking into a practical food production process for a small café or diner. Right now, I'm experimenting with several sourdough bread recipes, trying to perfect not only the flavor, texture, and appearance but also the timing. Making one great loaf at home is one thing; producing several consistently while managing fermentation, proofing, and oven time is a completely different challenge. For example, today I'm baking just two loaves back-to-back to see how the timing works. Eventually, these breads would become the foundation of my sandwich menu. I'm trying to understand how much I can realistically produce without turning every baking day into a 12-hour marathon! My current menu concept is relatively simple: Sourdough breads and sandwiches: A small selection of homemade sourdough breads, including wheat, rye, and spelt, used for freshly made sandwiches. I'm also experimenting with different flavors and inclusions to make the breads interesting enough to stand on their own. Asian- and Hawaiian-inspired food: For lunch through the evening, I'd like to offer a small selection of wraps and bowls featuring Asian- and Hawaiian-inspired flavors. Initially, I think just two or three different flavor combinations would be more than enough to complement the sourdough sandwiches without making production unnecessarily complicated. Cakes and sweets: This is another area I really enjoy! I'd love to offer some of my favorites, including German apple cake, Maulwurfkuchen (mole cake, a German chocolate cake with a cream filling/topping), and perhaps a classic chocolate cake and/or sourdough brownies. I'm also experimenting with the idea of sourdough brioche pastries with different fillings, such as fruit, chocolate, or vanilla pudding. The next round of baking I would like to try sourdough cinnamon rolls. My goal is to integrate as many sourdough-based products as practical, making the most of the ingredients and preparation processes I'm already using.
From Home Baking to Café Production – Building a Menu That Actually Works
The free Business Case template I wish I'd had before opening
Most people start planning a cafe with the espresso machine. I did too. ☕ Then I spent six years running Carl Ludwig Coffee in Vienna and learned that the machine is the easy part. The hard part is knowing, before you sign anything, whether the numbers and the idea actually hold together. That's what a Business Case is for. It puts your concept, your costs and your assumptions on paper, so you can see where the plan is strong and where it's guessing. I've put together a free Business Case for you, and I recorded a full video that explains how it works and how to use it. Here's how to get both: 1. Watch the full video walkthrough here 2. Comment the word "Business Case" below this post 3. Get the free Business Case 👇 Just comment "Business Case" and you're done. P.S. This is for you if you're seriously thinking about opening a cafe, or already working toward it. If you're only curious, you're welcome too, but you'll get the most out of it with a real idea in mind.
The free Business Case template I wish I'd had before opening
1 like • 21d
Business Case
Write "Lists" and you will get the full Cost Lists of a coffee shop - Why 60% of coffee shops fail in year one
I talk to a lot of people who want to open a cafe, and almost none of them have this done. No full business case. No complete list of variable costs. No complete list of fixed costs — the stuff you pay even on the days you're closed. No real number for total investment needed before you open the door. And here's the part that actually worries me: more than 60% of coffee shops fail in year one, and more than 80% don't make it past year five. I used to think that was because people didn't try hard enough. I don't think that anymore. I think it's because people assume it's simple. Pick a nice space, get a good machine, make good coffee, done. It's the opposite of simple. The owners who make it are the ones who sat down early and got honest about the numbers — before the lease, before the buildout, before any of it. You don't need my template for this. Use whatever system works for you. But please, please do not sign anything until you've built these three lists yourself: 1. Every variable cost — what changes with how busy you are 2. Every fixed cost — what you pay whether you're open or not 3. Your full investment number — everything it takes to actually get the doors open If you want the breakdown I use with people going through this, comment "Lists" and I'll send it your way. ☕ P.S. This is for anyone who's serious about opening, even if it's a year or two out. If you're just daydreaming about it, that's fine too — just know these three lists are where the daydream turns into a real plan.
Write "Lists" and you will get the full Cost Lists of a coffee shop - Why 60% of coffee shops fail in year one
1 like • 21d
Lists
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Delmar Bumanglag
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@delmar-bumanglag-5613
Passionate American sourdough baker in Bavaria. Here to learn, connect, and turn my love of baking into a successful business.

Active 2d ago
Joined Oct 22, 2026
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