Getting ready for Sunday's lead generation training call. Make sure you click under "Calendar" and add the call to your own calendar! A lead is a person you can contact. That’s all. If you have folks on your email list, those are leads. If you get contact information from an event or folks you've met in person, those are leads. The numbers in your phone are leads. People on the street are leads. If you can contact them, they are leads. BUT!!! ...Leads alone aren’t enough. I want you to have engaged leads: people who show interest in the stuff you sell. If someone gives their contact information on a website, that is an engaged lead. If someone follows you on social media and you can contact them, that is an engaged lead. If people reply to your email campaign, they are engaged leads. The leads showing interest are the leads that matter. We'll go over more on our call on Sunday! Let me know in the comments if you can make it!

Hey there! Hawaii is amazing. I'm still getting caught up on my thousand plus emails since I was out, so bare with me. In the meantime, here's my latest video that shows you some very surprising stats that LinkedIn just announced. And as a reminder, I recommend LinkedIn for most of my clients (even if you are a weightloss coach or gardening expert, LinkedIn is not just for B2B anymore):

Just popping in to say hi. Our first free call will be at the end of June. Stay tuned!

Or do you stay away from working on your vacations? You can clearly see what I’m doing on vacay, I’m also running ads and scheduled some videos to go live on my socials 🤣 aloha from Kona Hawaii 🌺

In the past, when someone came on our email list, we would send a 3-5 part email series. What marketers used to recommend. Lately, lots of research shows that people need longer and more emails because of all the noise! So we now recommend a 10-14 part email series. I’m about to launch my LinkedIn course and I’m testing out an 11 part email series now.