๐น TikTok Shoppable Video Checklist (Read Before Posting!)
Creators - to help you maximize GMV, approval rates, and product pickup, follow this official high-quality video checklist based on TikTokโs internal criteria + JoinBrands' best practices. โ
1. Mandatory Requirements - No violation of any TikTok TNS/Feed policies - No violation of GNE 0/1/2 policies - No prohibited claims (medical, guaranteed results, etc.) ๐ง 2. Basic Quality Requirements (Must DO) Sound: - Clear, smooth, no background noise - Easy-to-understand speaking Picture: - Stable video - Clean background - Good lighting - No stickers covering the product Audio/Visual Match: - What you say matches whatโs on the screen ๐ฏ 3. Information Value (Pick ANY 3+ for higher ranking) - Show the product from multiple angles - Share your real experience/evaluation - Explain purchase/promo plan - Show craftsmanship or manufacturing - Share brand story or background - Demonstrate the product live - Provide a step-by-step tutorial - Show realistic usage scenarios ๐ฐ 4. TikTok Shop Shoppable Must-Haves - Product shown in the first 1โ2 seconds - Strong hook (โWatch thisโฆโ, โI tried this so you donโt have toโฆโ) - Clear CTA: โCheck the Shop linkโ / โTap to learn moreโ - Use the shoppable sticker correctly - Keep videos 15โ30 seconds - No messy background - Keep pacing fast, high retention - No medical, weight-loss, or unrealistic claims ๐ฌ 5. Recommended Video Styles (Pick 1โ2) - Unboxing - First reaction / First impression - Before - After - Problem โ Solution - Tutorial / How-To - POV - Review - Aesthetic / ASMR - Comparison - Day-in-the-life If you follow this checklist, your shoppable videos will:๐ฅ Rank higher๐ฅ Get more GMV๐ฅ Receive more brand approvals๐ฅ Get more samples๐ฅ Build long-term creator trust on the platform Letโs win together. ๐๐ฅ I am also attaching official TikTok playbooks for top verticals