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Creators - to help you maximize GMV, approval rates, and product pickup, follow this official high-quality video checklist based on TikTok’s internal criteria + JoinBrands' best practices. ✅ 1. Mandatory Requirements - No violation of any TikTok TNS/Feed policies - No violation of GNE 0/1/2 policies - No prohibited claims (medical, guaranteed results, etc.) 🎧 2. Basic Quality Requirements (Must DO) Sound: - Clear, smooth, no background noise - Easy-to-understand speaking Picture: - Stable video - Clean background - Good lighting - No stickers covering the product Audio/Visual Match: - What you say matches what’s on the screen 🎯 3. Information Value (Pick ANY 3+ for higher ranking) - Show the product from multiple angles - Share your real experience/evaluation - Explain purchase/promo plan - Show craftsmanship or manufacturing - Share brand story or background - Demonstrate the product live - Provide a step-by-step tutorial - Show realistic usage scenarios 💰 4. TikTok Shop Shoppable Must-Haves - Product shown in the first 1–2 seconds - Strong hook (“Watch this…”, “I tried this so you don’t have to…”) - Clear CTA: “Check the Shop link” / “Tap to learn more” - Use the shoppable sticker correctly - Keep videos 15–30 seconds - No messy background - Keep pacing fast, high retention - No medical, weight-loss, or unrealistic claims 🎬 5. Recommended Video Styles (Pick 1–2) - Unboxing - First reaction / First impression - Before - After - Problem → Solution - Tutorial / How-To - POV - Review - Aesthetic / ASMR - Comparison - Day-in-the-life If you follow this checklist, your shoppable videos will:🔥 Rank higher🔥 Get more GMV🔥 Receive more brand approvals🔥 Get more samples🔥 Build long-term creator trust on the platform Let’s win together. 💙🔥 I am also attaching official TikTok playbooks for top verticals

Hi. I am going through the masterclasses. On number 2. Are there slides or video examples available?

https://seller-us.tiktok.com/university/essay?knowledge_id=8916273656792845 What strategies should TikTok Shop creators use to select and promote the best products during Black Friday Cyber Monday (BFCM)? - Choose products authentic to your brand and niche, with positive reviews (85%+), good shop ratings, competitive pricing, sufficient stock, and seasonal appeal. Use TikTok’s Product Marketplace and look for “Black Friday” or “Cyber Monday” labels and bonus commission tags to maximize earnings. How can creators effectively plan and schedule their content calendar to maximize visibility and sales during the BFCM period? - Start early with product prep and teaser videos in early November, increase posting frequency mid-November with multiple daily shoppable videos, and post heavily during BFCM weekend. Use TikTok’s Scheduled Shoppable Videos tool to batch-create and automate posts, maintaining consistent visibility through December. What are the key elements of creating high-quality, high-converting shoppable videos on TikTok Shop? - Follow the 3-part formula: hook viewers in the first 3 seconds with a strong visual or text overlay, demonstrate product benefits clearly with multi-angle demos, and end with a confident call-to-action. Use TikTok’s Video Assistant and Prompter tools to streamline creation and improve engagement. How can TikTok Shop creators track and improve their video performance during the holiday sales period? - Use the Video Diagnosis tool in Creator Center to monitor views, sales, GMV, CTR, and conversion rates. It provides actionable tips like improving narration or product visibility to optimize future videos and boost sales effectiveness. What steps should creators take to maintain sales momentum after BFCM through December? - Continue posting or scheduling daily videos focused on last-minute gifts, fast shipping, and holiday recaps. Adapt content to shopper behavior shifts post-shipping deadlines by promoting self-care and New Year products, reposting top performers with updated captions, and leveraging ongoing TikTok Shop campaigns.