These are top things to do before you create your first Reddit ads. 1. Set up tracking - either Pixel or Conversion API would work just fine. 2. Custom audience. More specifically website visitors and people who purchased or became leads. This will help to create full funnel marketing. 3. If possible, use your pre-existing analytics/ webstore data to figure out which countries have the highest conversion rate. 4. For total newbies, recommend to use only "feed" placement. ;)