I see this over and over:
• Ads are running
• Budget is being spent
• Clicks are coming in
• Results are inconsistent or flat
Most people assume:
“Reddit just doesn’t work for us”
In reality, 90% of Reddit ad issues are structural, not creative.
That’s why I put together a Reddit Ads Audit Checklist — the exact framework I use before touching:
budgets
creatives
targeting
or scaling decisions
This is not a “tips & tricks” list.
It’s a diagnostic tool.
🔍 What the audit helps you uncover
✔️ Are you targeting subreddits correctly — or just guessing?
✔️ Is your account structure creating false positives / false negatives?
✔️ Are you optimizing too early (or way too late)?
✔️ Are you paying for engagement that can never convert?
✔️ Is Reddit the problem… or is the setup?
Most failed Reddit campaigns fail before the first ad is even launched.
📋 What’s inside the checklist
• Account & campaign structure review
• Targeting sanity checks (this alone saves $$$)
• Creative-context alignment
• Budget & learning phase red flags
• Optimization mistakes I see even from agencies
No fluff.
No theory.
Just yes / no checks that show you exactly where money leaks.
🎯 Who this is for
• Founders running Reddit ads themselves
• Marketers inheriting messy ad accounts
• Anyone spending $$ on Reddit but unsure what to fix first
If you’re profitable already → this helps you scale safely
If you’re not → this helps you stop burning cash
ENJOY!