@Stephan Beyers just look for the problems your clients have before and after your offer/service and provide a solution to that. Example: (Dentist) Problem 1: Yellow Teeth Solution 1: Free Consultation for teeth whitening Problem 2: Teeth are still yellow after consultation Solution 2: Instant teeth whitening session Problem 3: Teeth have cavities (Dentist tells him) Solution 3: Removal and Filler Problem 3: Teeth are crooked (Dentist tells him) Solution 3: Invisalign or an operation Problem 4: TMJ (Doctor asks for painpoints) Solution 4: Invisalign + Regular checkups + Jaw training I could go on forever, but this dentist just made 20k+ and it started with a fucking free consult.

@Alexander Kolchinsky Bro he does b2b Cold email. Why should he make a Video about b2c it isnt his niche/expertise.