Cold Calling 101: Set the RIGHT Goals
When you’re new to cold calling, your first instinct might be: “I just need to book appointments!” WRONG. Cold calling is a skill—and like any skill, you need to build it step by step. If you focus only on closing deals from day one, you’ll burn out fast. Instead, level up in stages: 1️⃣ First, get past the gatekeeper. If you can’t consistently reach the decision-maker, nothing else matters. Master this first. 2️⃣ Then, learn to hook the owner. Once you’re talking to the right person, your next goal is keeping them on the phone. Nail your opening! 3️⃣ Next, refine your pitch. Now that you can hold their attention, focus on delivering a compelling value prop. 4️⃣ Finally, handle objections like a pro. Rejections are inevitable—your job is to turn them into conversations, not roadblocks. The appointments will come, but only if you build a strong foundation first. Where are you in this process right now? Drop your stage below...