Week 2 of the Offer Intensive, Wow what a ride!
Hey there, @Penny Chohaili @Aaron Fletcher and Growth Works Community! I recently attended Week 2 of the Offer Intensive. That was as enlightening as it was entertaining. Picture this: a Zoom room full of marketers, all eagerly scribbling notes as Coach Penny dropped truth bombs about client types and targeting. And now, I'm here to share those golden nuggets with you. This is my take on the workshop, I hope it helps. So, let me share a game-changer that Coach Penny dropped on me: not all clients are the same. Sounds simple, right? But when you really dig into it and start focusing on the right type of clients in the right way, things just click. You'll see better results and, let me tell you, a whole lot fewer headaches. Take it from me, it's a life-changer! Coach Penny broke down clients into three types - the Unicorn (rare, sparkly, and only 1-2%), the Ideal (the bread and butter, making up 50-70%), and the Non-Ideal (the headache inducers, unfortunately making up to 40%). Now, the non-ideal clients, bless their hearts, often lead to burnout and low success rates. They're like that one friend who always forgets their wallet when it's time to split the bill. On the other hand, focusing on ideal clients is like investing in a good quality training program - better outcomes, rave reviews, and less chance of burning out. But here's the kicker: the expectation of many (approximately 95% of coaching and training programs) expect only a 5% success rate. This is as misguided as expecting your cat to fetch (been there, tried that). Unicorns will succeed regardless because, well, they're unicorns. Meanwhile, ideal clients are the real MVPs driving your business success. Keep in mind, some clients are like onions - they have layers of self-sabotage, procrastination and personal issues. These layers can hinder their progress and their ability to complete the programs. Kinda like trying to run a marathon with a backpack full of rocks.